____________ is known as the marketing of goods and services pertaining to participation in sports
What is sports marketing
100
When price goes up ________ goes down
What is demand
100
The process of assigning a name, design, symbol, or any combination that a sports organization uses to help differentiate its products from the competition is called
What is branding?
100
This league was/is in a lockout for 115 days.
What is the NBA?
100
What are the names of the top 2 MMA fighters in the world?
Who are Anderson Silva and Georges St. Pierre
200
The 4Ps – Price, Product, Promotion, and Place make up the ________ _________.
What is marketing mix
200
Name two factors that influence game attendance
What is fan motivation, game attractiveness, competitive factors, stadium factors, and demographic factors. Any of the above.
200
A contractual agreement whereby a company may use another company’s trademark in exchange for a royalty or fee is otherwise known as
What is licensing
200
The mediator in the NBA & NFL lockouts is
Who is George Cohen
200
What city does the team that just won the WNBA Championship play in?
What is Minnesota
300
This process in marketing focuses on a specific group of people and tailoring items to meet their needs. It is called ________ __________
What is target marketing?
300
Profit is equal
What is total revenue - total cost
300
The process involves __________, _____________, and ________ to achieve success.
What is brand image, brand awareness, and brand loyalty
300
This baseball franchise use to be located in Philadelphia
What is the Athletics
300
Bucky Lasek & Shaun White compete in this event every year
What are the X Games?
400
Nike sneakers are target marketed to this specific age group?
What is teenagers?
400
Name one of the functions of leagues.
What is set rules for behavior on the field – and off, promote competition on the field, limit competition off the field, and promote the sport.
400
Idea generation, Screening, Business analysis/concept testing, Development, Test marketing, and
Commercialization all come together to create the _______ __________ ___________ process.
What is new product development process?
400
Robinson Chirinos is a catcher for this small market franchise?
What is the tampa bay rays?
400
Thierry Henry plays for a MLS team. What city do they play in. Hint: The team is named after a popular energy drink.
What is New York Red Bulls
500
For this P in the marketing mix, the most significant things are knowing the market, elasticity, and watching the competition. Which P am I talking about?
What is price?
500
The symbol for profit is __________
What is pi
500
When an item goes from introduction to decline, it goes through the
What is the product life cycle
500
Who is the General manager for the Toronto Raptors?
Who is Bryan Colangelo
500
The three most popular tennis players in the world are
Who are Novak Djokovic, Rafael Nadal, and Roger Federer.