Data collected from internal or external sources or from marketing research.
What is Market Information
100
Personal company information not often public
What is Internal Records
100
Large numbers of people are exposed to the ad, relatively low cost per contact, the message is controlled by the advertiser.
What is advantages of advertising
100
A marketing function needed to communicate information about goods, services, images and/or ideas to achieve a desired outcome.
What is Promotion
100
Data collected by the researcher first hand specifically for the purpose of the study.
What is primary data
200
Something that actually exists; reality; truth
What is Facts
200
Records with customers profiles
What is Sales Invoices
200
All customers receive the same message so it isn't personalized. Advertising can have a high absolute cost. Although lots of people see it, the creation of the ad can be expensive.
What is disadvantages of adveritising
200
Inform, Persuade, Remind
What is Promotional objectives
200
data collected by someone other than the user
What is secondary data
300
An approximate judgement or careful calculation about the impact of a product
What is Estimates
300
Gather Information about competitors, competitive pricing, advertising decisions.
What is ways to use competitor database
300
Agencies or instruments used to convey advertising messages to the public.
What is Media
300
designed to inform the public on issues that are frequently considered to be in the general best interests of the community at large.
What is public service
300
deals with descriptions, data can be observed but not measured.
What is qualitative data
400
A forecast of something to happen
What is predictions
400
collect the information, convert information into intelligence, communicate the intelligence, counter competitor actions
What is the 4 C's
400
Newspapers, Direct Mail, Magazines, Phonebooks
What is Print Media
400
Provide a service for the company by helping to give the public and the media a better understanding of how the company works.
What is public relations
400
Deals with numbers, data which can be measured
What is quantitative data
500
What happens to products, estimates or predictions based on changes.
What is relationships
500
Accountants and Marketing Managers
What is who monitors Internal records
500
TV, Radio, Email, Banner Ads
What is Broadcast Media
500
Continued support, loyalty and repeat business of customers.
What is patronage
500
Data that originates outside the organization for which the research is being done.