Sports Levels
This level of sports is played purely for fun
what is recreational
A type of marketing that reaches as many people as possible
Mass Marketing
if a sports team is selling something its what type of P is it?
What is Product
This city hosted the first modern Olympic Games in 1896.
What is Athens?
What strategy is used to get to as many people as possible?
What is mass marketing?
Athletes that compete on a high level such as collages or the Olympics but they are to getting payed
What is amateur
A marketing strategy that focuses only on a group of people
Target Marketing
if a sports team is selling something that is expensive what type of P is it?
What is Price
The ancient Greeks recorded their very first Olympic Games in this year.
What is 776 BCE.
Earliest evidence of sports
Cave paintings in Lascaux, France
an elite school or college player falls into this specific category of sports classification
what is amateur
A type of segmentation that focuses on interest and lifestyles of the consumers
Psychographic segmentation
if a sports team was playing in a new arena what P is it?
What is Place
The International Olympic Committee (IOC) announces the official host city this many years before the Games take place.
What is about 7 years?
A company that pays money toward an event in exchange for advertising is a __________.
What is Sponsor?
casual sports games with your friend falls into this category
what is recreational
Name 2 of the 3 consumer influence categories
Sociocultural
Situational
Physchological
if you saw a tik tok about a sports team what type of P is it?
What is Promotion
This U.S. city is set to host the Summer Olympic Games in 2028.
What is Los Angeles?
________________ includes the influences that impact a consumer's decision to purchase a product.
What is Consumer Behavior?
athletes that are payed specifically for their performance fall into this category
what is professional
The five steps to The Purchasing Decision Process are…
1. Recognizing the need
2. Researching
3. Evaluate options
4. Decide
5. Decide if it was a good choice
if you saw Taylor swift with Travis Kelsey telling you to go watch a chiefs game what type of P convinced you too go watch a game
What is People
This document, which must demonstrate potential revenue from sponsorships and broadcasting rights, is submitted by an organizing committee to explain its host plan.
What is Olympic Bid?
The first step is to recognize the need.
The second step is to search for available options.
The third step is to evaluate all options.
The fourth step is to decide and make the purchase.
The fifth step is to reflect on whether the decision was a good one.
What is The Purchasing Decision Proccess?