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3.02
3.03
3.04
3.06
3.08
100
what gives the most exposure of advertising?
What is out of home advertising
100
the blank space between the elements
What is white space
100
move across screen or floats above the content
What is floating ads
100
sending promotional messages across computer networks
What is email marketing
100
the # of times you wish to expose a targeted audience to your advertisements.
What is Frequency?
200
what brings loyal leadership in advertising?
What is publications
200
the image noticed first in an ad
What is illustration
200
Companies that pay to advertise on certain websites in order to be affiliated or recognized
What is sponsorships
200
two types of email?
What is plain text and HTML
200
cost of ad X 1000 divided by # of target audience
What is Cost per Thousand (CPM)
300
the most important element in advertising
What is headline
300
video games containing advertisements
What is advergames
300
Opt in, Double opt in, opt out, Spam
What is examples of emails
300
Postage and delivery Production labor
What are 3 types of costs for Direct Mail?
400
no target audience
What is out of home marketing
400
two copy techniques
What is to intimidate and to repeat
400
the most common type of mobile marketing we use today
What is SMS (text messaging)
400
what does html stand for?
What is hyper text market language
400
Location, place, or geography of media
What is Distribution
500
what must a business plan months in advance prior to release?
What is print advertising
500
business being recognized
What is identification
500
what is a common mobile search app?
What is google
500
cost effective, doesn't require planning, targeted messages
What is advantages of email
500
run of page, flat rates, combination rates
What is types of rates (newspaper)