Show:
Miscellaneous
Functions of
Marketing
Marketing Mix
Marketing
Segmentation
Sports &
Entertainment
100
A group of people most likely to become customers
What is target market?
100
Getting the money needed to finance the operation of a business
What is Financing?
100
The idea that a business should strive to satisfy customers' needs and wants while generating a profit
What is the marketing concept?
100
The classification of customers by wants and needs in order to create smaller, more precise target markets.
What is Market Segmentation?
100
A source of diversion or physical activity engaged in for pleaseure
What is sports?
200
Intangible products include tasks or acts performed for a customer for a price or fee.
What is a Service?
200
A salesperson answers questions about a operation of a sports watch
What is Selling?
200
Advertising, personal selling, promotion and publicity
What is promotion?
200
Age, gender, income, education, occupation
What is Demographics?
200
Any activity which provides a diversion or permits people to amuse themselves in their leisure time
What is Entertainment?
300
Using hospitality, travel and tourism to market a product/service
What is recreation and tourism marketing?
300
Used to determine customer demographics, attitudes, and buying habits.
What is Marketing Information Management?
300
Refers to tangible, physical characteristic or features of a product/service
What is Product?
300
Based on where people live
What is Geographic?
300
Spontaneous/not planned, unpredictable outcome, involves competition, fans support one team
What is Sports Industry?
400
The most important P in the marketing mix
What is People?
400
Apples comes out with the new and improved iPhone 8
What is Product/Service Management?
400
Should reflect what customers are willing and able to pay (demand)
What is Price?
400
Activities, attitudes, personality and values
What is Psychographics?
400
Usually planned with a script or program, consumers are not motivated by brand or team, consumers do not remain loyal to a brand
What is Entertainment Industry?
500
Pertain to the business as a whole
What is Marketing Functions?
500
Where to sell and how it gets there
What is Channel Management?
500
The tools marketers use to in order to influence potential customers in a target market.
What is the Marketing Mix?
500
Features desired, usage rates, brand loyalty
What is Behavioral/product benefits?
500
The process of developing, promoting, distribution and selling goods and services to satisfy customers' needs and wants
What is marketing?