What is the two types of goods a company can sell?
Tangible products, services, and entertainment
100
How is Supply and Demand impacted by the price?
If the cost is too high than the supply and demand will go down and if the price is too low than supply and demand will go up. The price needs to be centered.
100
What is putting your logo on a billboard or newspaper examples of?
advertising
100
What are the channels of distribution?
Manufacturer to wholesale to retailer to consumer
100
What is a catchy phrase that businesses have for their product called?
slogan
200
What is the purpose of the product?
To satisfy the customers' needs or wants
200
What is it called when the cost is not constant?
Variable cost
200
What type of advertising uses coupons to bring in potential customers?
promotion
200
What is the channel called when the producer sells straight to the consumer?
Direct
200
________is a general category and does not show a company/ brand name.
Generic brand
300
True or False: Place is putting the products where the customer can buy them.
True
300
What pricing technique focuses on recouping costs as quickly as possible?
Skimming
300
What is gross impressions?
The number of times a person is exposed to a company or its products or services
300
Why is the place of sales important?
So, it will be easy for the customer to reach the product
300
What could take the form of a symbol, name, term, or design?