Ticket Pricing
The goal of setting prices to both attract fans and cover costs.
Ticket Pricing Objective
A strategy that starts with a low price to attract new fans and gain market share.
Penetration Pricing
The process of fans entering the venue.
Ingress
The number of fans who require parking spaces during an event.
Parking Demand
Overall impression of attending event
Fan Experience
The ticket pricing goal focused on maximizing the number of fans attending each game.
Attendance Objective
A strategy that begins with high prices and lowers them over time.
Price Skimming
The process of fans leaving the venue after an event.
Egress
The sensitivity of parking usage to price changes.
Elasticity of Parking Demand
Effort to manage fan touchpoints for satisfaction
Fan Experience Management
The pricing goal that aims to increase a team’s percentage of total ticket sales within its market.
Market Share Objective
Adjusting ticket prices dynamically in response to demand and timing.
Dynamic Pricing
The formula used to estimate how long it takes fans to enter a stadium.
(Total Fans ÷ Flow Rate per Gate) × Buffer
The formula used to calculate total parking revenue.
Parking Revenue = Spaces × Utilization × Price
Satisfied fans likely to return and recommend
Fan Loyalty
The pricing goal emphasizing customer happiness and repeat attendance.
Fan Satisfaction Objective
The mathematical expression for total ticket sales revenue.
Revenue = Price × Quantity Sold
The extra percentage added to allow for security and delays.
Buffer Factor (usually 20%)
A pricing model that charges different rates by proximity or convenience.
Tiered Parking Pricing
Fairness and value fans associate with ticket price
Perceived Value
The degree to which ticket demand responds to price changes.
Price Elasticity of Demand
The concept of adjusting prices in real time to optimize sales based on data and demand.
Yield Management
The reason planners must balance speed and safety during crowd flow.
To prevent congestion and maintain a positive fan experience
Fixed price for all vehicles
Flat-Rate Parking Pricing
Integration of marketing and operations for event success
Event Operations Management