Marketing Basics
What does SMART stand for in SMART goals?
Specific, Measurable, Attainable, Relevant, Time
What is a promotional calendar used for?
Scheduling marketing activities
What are demographics
characteristics like age, gender, income
What local org might run community softball leagues?
City parks and rec department
What does CTSO stand for
career & technical student organization
What is the difference between sports and recreation?
Sports involve competition; recreation is for enjoyment
What are two examples of local recreational activities
Hiking, biking, rock climbing etc
What are psychographics
Interests, values, attitudes
What kind of program is Zumba for seniors?
Adult fitness/recreation program
Name a CTSO involved in this class
DECA OR FBLA
Name one purpose of a marketing campaign in recreation
Increase attendance, fundraising, participation
What is an integrated marketing campaign?
A coordinated effort using multiple marketing tools
What is a behavioral segment
What's a seasonal event that might need marketing help?
Summer concert series, ski season
Name a career related to sports marketing
Event coordinator, brand manager, agent
Define target market
A specific group a product or service is aimed at
Why is it important to define a campaigns objective
Guides strategy and measures success
Marketing to mountain regions for skiing
What makes a goal measurable
It can be tracked numerically
What is the benefit of CTSO competition
Builds skills, leadership, experience
Give two examples of secondary research
Census data, existing reports, articles
What are checkpoints in a campaign used for?
To evaluate progress and adjust tactics
Name the 4 main types of market segmentation
Demographic, geographic, psychographic, behavioral
Why do marketers study event attendance
To plan promotions and evaluate ROI
True or false: Only athletes can workin sports marketing
False