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Represent the largest dollar amount and contribution to most sponsorship agreements
What is advertising
Two title sponsors who were able to renew their agreements early and at no incremental cost.
Who are Heinz and PETCO
The sport whose "brand" is most easily recognizable and translates into increased revenue
What is NASCAR
Leading company that represents colleges or conferences to sell media rights and sponsorship deals
Who is IMG
Often left out when "closing the deal"
The estimated amount of worldwide sponsorship spending
What is $60 billion
Who is Whoop
Leading transportation company that has five very clearly defined goals for sponsorships
Who is FedEx
A concept and solution to minimize the overabundance of signage inside stadiums
What are Sponsorship Zones
What is a compelling statement
The amount income generated for the NCAA through sponsorships revenue.
What is 10%
A revenue generating opportunity for various teams and organizations that creates additional advertising and awareness within the stadium or arena.
What are cardboard cut outs
A major reason on why sponsors drop out
What is low attendance or budget contraints
Tactic used primarily around the Olympic games where a non sponsor attempts to capitalize on prestige of a property giving the impression that is a sponsor.
What is Ambush Marketing
"Know a little......
What is.....About a lot"
An average range of CPM rate for social media advertising
What is $10 to $20 CPM
Sport that has had a sizeable increase in key performance indicators this past year
What is Golf
A major threat to sponsorship success
What is lack of measurement, clutter, costs, activation, ROI, category exclusivity
Given the impact of the pandemic, the most critical element as part of a sports sponsorship agreement
What is Social Media
What is ...The more a consumer will pay"
The ROI when the total costs for a sponsorship are $100,000 and your net profit is $136,000
What is 136%
A new sales revenue stream for the NBA
What is baseline apron signage, digital no game content, apparel patches
An advertising metric that represents whether the respondent remember the sponsor without prompting
What is Recall
A differentiating element in Sponsorship agreements that enables the partner to engage with fans and impact consumer behavior
What is Activation
"_________from a position of strength." The critical part before closing the deal!
What is Negotiate