Marketing Basics
The primary function of a marketer is to push products/services. True or false?
True
What is another name for the marketing mix?
The 7 P's
Determining the best way to get a company's products or services to customers.
Who am I?
Distribution
Using sports for marketing
What Sports Marketing?
Age
Gender
education level
martial status
examples of Demographics
What enables the exchange between customers & businesses?
Marketing
Which element of the marketing mix helps marketers predict revenue?
Positioning
What is the Core Standards of Marketing?
The core standards of marketing is the basis of all marketing activities.
Is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer.
What is Gross Impression?
values, desires, goals, interests, and lifestyle choices
What are examples of Psychographics.
A good marketer communicates the company's ability to satisfy customer's _____.
Needs
The ____ should be ideal for the target audience as well as suitable for the product/quality.
Pricing
Which elements of the core standards coincide with the elements of the marketing mix?
pricing, promotion.
Is the interest in Sports a Demographic or Psychographic?
Psychographic
Making faces and crossing arms.
What is body language?
Marketing only consist of advertising and promotion. True or false?
False
Consists of price, product, place and promotion.
What is the marketing mix or 4Ps?
distribution, pricing, promotion, selling, marketing-info management, product/service management.
What is the 7 core standards?
How many steps in Maslow's Hierarchy of Needs
What is 5/6?
What is a target audience?
A target audience represents a group of people you aim to serve.
True or False Simply put, marketing attempts to satisfy people’s needs
What is TRUE?
An example of the ______ element of the marketing mix being successful would be a store layout which customers find easy to navigate.
What is place
If you do not hear about a store or product, the promotion element of the marketing mix has failed. True or False
What is True
Timing is not extremely important when marketing sporting goods. True or False
What is False
An example of the first step on Maslow' Hierarchy of needs
What is Physiological Need? Food water