Marketing Basics
The primary function of a marketer is to push products/services. True or false?
True
What is another name for the marketing mix?
The 4 P's
This is the term for how the company moves the product or gets the product to the customer.
Distribution
Using sports for marketing
What Sports Marketing?
Age
Gender
education level
martial status
examples of Demographics
What enables the exchange between customers & businesses?
Marketing
Which element of the marketing mix helps marketers predict revenue?
Positioning
DOUBLE JEOPARDY!
Why should marketing be data driven, versus being based on gut-feel or purely past experience?
Is the number of times per advertisement, game, or show that a product or service is associated with an athlete, team or entertainer.
We mentioned this as the amount of times someone on social media interacts with a brand (Comments, likes, etc.)
What is Gross Impression? (Impressions)
Customer engagement works too
values, desires, goals, interests, and lifestyle choices
What are examples of Psychographics.
A good marketer communicates the company's ability to satisfy customer's _____.
Needs
The ____ should be ideal for the target audience as well as suitable for the product/quality.
Pricing
This concept is how we take a smaller subset of a demographic of people, to be a representative of a larger group, to save money and time on surveying too many people.
Sampling (Sample)
Is the interest in Sports a Demographic or Psychographic?
Psychographic
Where a potential customer, or current customer is located.
Geographics
Marketing only consist of advertising and promotion. True or false?
False
Consists of price, product, place and promotion.
What is the marketing mix or 4Ps?
What is the tool we use to store large amounts of market research data?
Marketing Info System (MIS)
How many elements are in the marketing mix?
4 (4 P's)
What is a target audience?
A target audience represents a group of people you aim to serve.
True or False Simply put, marketing attempts to satisfy people’s needs
What is TRUE?
An example of the ______ element of the marketing mix being successful would be a store layout which customers find easy to navigate.
What is place
If you do not hear about a store or product, the promotion element of the marketing mix has failed. True or False
What is True
Timing is not extremely important when marketing sporting goods. True or False
What is False
What is a key example of something that could be both a demographic and a psychographic. We mentioned this near the beginning of the semester. Think hard about this one.
Religion