The type of targeting is intended to find a specific location such as a DMA, Zip Code or State.
What is Geo-Targeting?
100
This device changed the mobile advertising industry.
What is the iPhone?
100
A dynamic process for buying and selling banner ad impressions on a bid basis
What is Real-Time bidding?
100
A UGC Campaign
What is user generated content?
200
Supports the strategy and offers an implementable specific recommendation(s) to be implemented
What is a tactic?
200
The process of inferring specific interests of users based on their online activities from search, ad interaction, and content consumed.
What is Behavioral Targeting?
200
The percentage of U.S. adults that use a smart phone.
What is 50%?
200
A media-buying tool that enables buyers to purchase banner ad impressions across multiple ad exchanges.
What is a trading desk?
200
Three pillars of digital media.
What are paid, earned & owned?
300
Use influencers to help seed the message and create excitement and anticipation of a new product.
What is a strategy?
300
When a user visits an advertisers web site and the advertiser wants to serve them a display ad elsewhere on the internet, the advertiser engages in this form of targeting.
What is Retargeting?
300
The percentage of the U.S. that own tablets.
What is 33%
300
The methodology for determining which website or placement gets credit for generating a conversion.
What is attribution?
300
Favorable publicity gained through editorial influence.
What is Earned Content?
400
Increase brand awareness by 10%.
What is an Objective?
400
These (2) metrics are the primary metrics used for determining media delivery and activities generated.
What is impressions & clicks?
400
The year mobile internet usage will overtake desktop usage.
When is 2013?
400
A platform that utilizes the client's data to better target consumers who may be interested in their offer.
What is a Data Management Platform?
400
The social platform Obama scored big on with his "Ask Me Anything" appearence.