SEM Essentials
SEM stands for this.
What is Search Engine Marketing?
Waterdrop Digital offers SEM services on these two major ad platforms.
What are Google Ads and Microsoft Ads (Bing Ads)?
One of the easiest ways to prospect for SEM clients is to search for their business on Google and look for this sign that they are NOT advertising.
What is no paid ad showing for their business name or services?
SEM is considered this part of the marketing funnel, where people are ready to take action.
What is the bottom of the funnel?
This was the most expensive keyword ever recorded on Google Ads, costing over $900 per click.
What is "insurance"?
This online tool helps users find information by displaying relevant websites, ads, and content based on their queries.
What is a Search Engine?
Our SEM campaigns are designed to drive these three main conversion actions.
What are phone calls, purchases, and form fills?
SEM is also known as this.
What is "PPC"?
Running SEM alongside radio advertising helps businesses capture potential customers who hear an ad and do this common follow-up action.
What is search online?
This unusual place once ran a Google search ad saying, "Need a lawyer? We’re here to help!"
What is "A prison"?
SEM is different from SEO because results from SEM appear in this section of search engine results.
What is the top (or paid) section?
This is the name of Google’s AI-powered campaign type we offer.
What is Performance Max (PMAX)?
These three categories can NOT run SEM ads.
What are medical, political, and 21+?
This type of keyword, often used in SEM campaigns, becomes more valuable when included in print ads to help customers find a business online.
What are branded keywords?
Google once mistakenly approved ads for this fictional location.
What is Middle-earth (from Lord of the Rings)?
This metric measures how often an ad is clicked relative to impressions.
What is Click-Through Rate (CTR)?
Waterdrop Digital’s standard management fee for SEM services is in this range.
What is 20-40%?
Businesses with this type of service model are prime SEM candidates because they generate revenue from a single customer interaction.
What are high-ticket businesses (e.g., HVAC, plumbing, legal, etc.)?
The biggest advantage of SEM over traditional marketing is that SEM allows for this type of audience targeting.
What is intent-based targeting?
This company once bid on its competitor's name in Google Ads, sparking a famous legal battle.
What is Rosetta Stone vs. Google?
This is the biggest reason SEM is a great option for businesses with limited marketing budgets.
What is "You only pay when someone clicks"?
Hiring Waterdrop Digital is better than a business running SEM on their own for this reason.
What is "We’re Google and Bing certified experts"
When a business owner says SEM is too expensive, restructuring the conversation around this metric helps them see the value by focusing on what they earn, not what they spend.
What is Return on Investment (ROI)?
The ideal marketing strategy combines SEM with radio and print to achieve this effect
What is an omnichannel or full-funnel approach?
The term “Googlewhack” refers to a search query that returns exactly this many results.
What is one result?