Survey
A survey usually has what type of analysis?
Quantitative
What language should be used in wording?
Simple language
What is a “closed” question?
Answer choices are given and one must be selected
Average number of response categories?
5-7
What are the three ways to evaluate and ensure quality?
Prevent, adjust, measure
When wording you should define what?
Key terms and jargon
What is an “open” question?
Respondent may fill in their answer
Responses should have what three characteristics?
Exhaustive, mutually exclusive, and balanced
With the general flow of starting a survey, it starts with what?
An interesting, easy to answer question
Part of clarity in questions is avoiding what?
Double words
Four key elements in defining a clear, concise question:
Understood words and phrases, specific time frame, no assumptions, and having a single question
Responses should have what three characteristics?
Exhaustive, mutually exclusive, and balanced
Which of the following is not a step in creating a survey?
Identify goals of a study and know your population
Determine mode
Create and test your questionnaire
Redefine questions to contrast findings
The tendency to endorse the last option in list (heard) is the what effect:
Recency effect
What are the two ways to input a contact list in Qualtrics?
Upload each contact manually or upload a file
The tendency to endorse the first option in the list (seen):
Primary effect