Show:
Smart Lift
Survey Design
Quality Assurance
Communication
Wild Card
100
Determines the point on the Smart Lift Curve where the test percent can be found.
What is the Average Frequency of Exposure?
100
A survey question in which more than one piece of information is sought.
What is a double barreled question?
100
The most common mistake made in our decks.
What are formatting errors?
100
A document mutually agreed to by the client and comScore that defines what will be delivered.
What is the Data Analysis Plan?
100
The person who swore and spit on Steven for a full half hour.
What is a US Congressman?
200
The effect of a marginal exposure on a branding metric.
What is Lift at One Impression?
200
A question that, as written, tends to elicit a biased response.
What is a loaded question?
200
Should be answered fully on the slide in which they appear.
What are questions/questionable data?
200
Taking your ego out of an interaction so that you can focus on the outcome.
What is depersonalization?
200
The name of the person who presented the Communications Raising the Bar presentation.
Who is Brad Hill?
300
Provides a measurement for synergy in cross-media studies.
What is the interaction term?
300
A question which asks the respondent to select between polar opposites.
What are semantic differences?
300
Should be highlighted and clearly communicated to Client Services
What are areas that CS should fill in?
300
Never appropriate abbreviations used in email.
What are text messaging abbreviations?
300
The beautiful vineyard we all visited yesterday.
What is Bluemont Vineyards?
400
Video ads and ads on Chrome browsers
What are non-validatable impressions?
400
Something you should do with extreme care prior to the launch of a survey.
What is test the link?
400
A data review process that looks for incorrect patterns in the data.
What are logic data checks?
400
The way in which professionals should always communicate, especially when delivering bad news.
What is Honestly?
400
The person you should be nicer to, because Steven will make him a "Senior Director for a Day"
Who are the interns?
500
The date from which All Exposure data can be drawn historically.
What is July 5th?
500
A series of Yes/No questions used to develop a rating scale.
What is a Guttman scale?
500
The most common errors caused by not using a clean template.
What is showing the wrong brand name?
500
The term used to describe the approach of looking at problems from a distance in order to get appropriate perspective.
What is High Altitude?
500
Has at least one thumb and likes cake.
Who is THIS GUY?