Programmatic 101
Which of the following is not a benefit of programmatic advertising?
a) Increased efficiency in media dollars
b) Access to walled garden inventory
c) Sophistication and granularity of targeting options
d) Real time reporting and flexibility
b) Access to walled garden inventory
What ad channel did StackAdapt originally build its platform from when we were just getting started as a DSP?
Native
Which of the following targeting methods does not leverage custom keywords/phrases:
a) Browsing Segments
b) Keyword rule targeting
c) Page context AI
d) ISP Targeting
d) ISP Targeting (Target by internet service provider)
What are the two categories of HTML5 Display ads that can be done by our Creative Studio?
Hint: Express Builds & ____?
Exclusive Builds
Toronto is the origin of the longest street in the world. What is the name of the street?
Yonge Street
What can be put in place to limit the number of impressions an individual user receives in a certain time period during your campaign?
Frequency Cap
Which ad channel was most recently launched by StackAdapt in Q4 2022?
DOOH
Which of the following targeting methods is based on the user’s content consumption over the past X days:
a) Browsing Segments
b) Custom B2B Segments
c) ABM Targeting
d) Page Context AI
a) Browsing Segments
Which Creative Studio HTML5 Unit can be used to determine the preferences of your target audience?
Discovery Unit
What is the name of the extensive underground passage system that links much of the business core of downtown Toronto?
The Path
A piece of tech that conducts real time auctions for programmatic ad inventory on the supply side.
Hint: StackAdapt taps into 40+ of these.
Ad Exchanges
What is the name of the major DOOH supply parter StackAdapt taps into that owns 95% of DOOH inventory in the US?
Vistar
A StackAdapt platform feature that allows you to set rules for which ad creative is served within your campaign based on different variables such as time of day, weather, audience segment, etc.
Creative Tactics
Which of the following is not a role of our Inventory and Partnerships Team?
a) Grow our SSP/Exchange Relationships Globally
b) Negotiate and set up custom inventory deals
c) Implement new product updates into the platform
d) Monitor industry trends and collect feedback from clients on how to stay competitive
c) Implement new product updates into the platform
What percentage of Americans live within a 90 minute flight radius of Toronto?
a) 50%
b) 60%
c) 20%
d) 75%
b) 60%
What is the term for giving credit to campaign impressions for a resulting conversion.
Hint: StackAdapt offers two models for measuring this - Last Touch and Multi-Touch.
Attribution
As of today, how many different ad channels does StackAdapt support?
7
(Display, native, online video, audio, CTV, in-game and DOOH)
The targeting method that allows you to reach employees that work that a custom list of companies.
Account Based Marketing (ABM) Targeting
This file type can be uploaded to StackAdapt display campaigns but not for native campaigns?
GIF file
What does the word Toronto mean?
a) Meeting Place
b) Big Water
c) Garlic Field
d) Multicultural
a) Meeting Place
*The Huron tribe referred to the area as "toronto", which is Huron for "meeting place.”