Category 1
How do you get market research?
What are online reviews?
What is social media engagement?
What are the elements of a marketing mix?
What is a product, price, place, and promotion?
What do bait and switch advertising tactics do?
Bait and Switch lure customers into buying more expensive products.
Augmented and virtual reality allows brands to...
Craft experiences, engage consumers and encourage conversions in interesting ways.
What are the five economic utilities?
Time. Possession. Form. Place. Information
What are the functions of marketing?
What is financing, selling, market research, product management, and financing?
What does a marketer need to know about the product?
What makes the product desirable?
What does instant gratification create?
Addictive tendencies
Price discrimination is the practice of...
charging different persons different prices for the same goods or services.
What is one way a competitor might affect their marketing decisions?
Lowering price of a product; Competitors might change a product.
What are loans, personal capital, a budget, and investors?
Why do you need market research?
What is a target audience and what are their needs and wants?
What is a government market?
A market where the main buyers are federal, state, and local governmental organizations.
Business to Consumer (B2C) is the process of...
A a company selling products and services directly to the consumers
What is a consequence of unethical marketing practices?
Might not portray a product as it is. Deceptive advertisement. Misinteruptation of services. Misleading information.