Session Standards & Coaching Excellence
What does “ABC” stand for in Spurling session standards?
Always Be Coaching
What’s the primary goal of the Success Session?
Build trust and book the client into the right program based on their “WHY”
How often is a new warm-up created and video recorded?
Every 3 months
What is the Rewards Point system used for?
Tracking points and gamifying rewards to improve retention
What does Spurling’s mission focus on?
Impacting, empowering, and changing the lives of those intimidated by typical gyms
According to the 5 P’s, what does “Prepared” mean before a session?
Checking notes, knowing injuries, setting up the facility, and ensuring programming accuracy
How long should the “Meet & Greet” step take during a Success Session?
Two minutes max
What are the four key phases in Spurling’s periodization model?
4 Weeks Hypertrophy → 1 Week GPP → 4 Weeks Strength → 2 Week Endurance
When are handwritten “Six Months Stronger” notes and shirts delivered?
At the end of a session, every six months,
If a client collapses during a session, what’s the first step in the Medical Crisis Plan?
Identify the problem and move the client to a safe area if necessary
During a session, what’s the “3 Rep Rule”?
Watch a client perform 3 reps, and either give a correction or a compliment
What’s the recommended sales strategy during a Success Session — offering clients too many choices or limited options?
Present an A/B choice only to avoid overwhelming the client
What’s one main reason supersets are used in Spurling’s programming?
To make workouts efficient and engaging
How often are chalkboards updated?
Once per month
What should you do if a client refuses care during a medical incident?
Respect their right to refuse care if they’re over 18, but stay with them until EMS arrives
What’s the minimum number of “touchpoints” coaches should aim for during a session?
Five touchpoints per client
What is the “Godfather Offer” designed to do?
Convert trials into memberships by making it an irresistible offer
If a client can easily complete more than 4 extra reps on an exercise, what should the coach do?
Progress the exercise by adjusting weight, tempo, reps, or selecting a harder variation
What’s the “Frequent Sweaters Club” and how do clients benefit?
Clients tally visits on a board and enter a local prize drawing
What is Spurling’s dress code policy for training staff?
Closed-toed shoes, Spurling-provided shirt, black or gray bottoms, Spurling-branded jackets optional
A client says: “I don’t come that often — is this really worth it?” What’s the best response?
“Even with the increase, you’re still paying below the $40–$60 per session national average, and a typical personal training session is 80 to 120 an hour.
A long-time member asks: “Why now?” What’s the suggested framing?
“We’ve held off as long as possible, but to maintain the coaching quality and experience you expect, we need to make small adjustments as costs rise.”
A client presses: “Couldn’t you just cut other costs instead of raising prices?” How should you respond without sounding defensive?
“We’re always mindful of costs, and have cut as much cost without impacting your results and experience.”
A member seems frustrated and says, “This isn’t fair.” What’s the coaching guideline on tone and response?
Acknowledge feelings first, then pivot: “I understand this isn’t your favorite news. The increase ensures you continue working with the same experienced coaching team who knows your goals.”
A client says they might cancel because of the price increase. What’s your next move as a coach?
“I’d really love for you to stay, and (Kenna/Tati/Josh) is happy to talk personally about options if cost is the main concern.” Then direct them to (Kenna/Tati/Josh).