Idea
What is the primary purpose of a start-up idea?
Solving a problem
What do you call the physical or digital value you offer?
Solution
Who is the specific "Who" that needs your solution?
Audience
What is the monetary expression of value?
Cost
What is the "Paid Message" to attract attention?
Promotion
The total money received from customers?
Revenue
The unique label for your company?
Identity
What is a "Catchy Phrase" for a brand?
Motto
Acronym for a product with just enough features for early customers?
MVP
An early sample or model built to test a concept?
Prototype
Dividing a market into smaller sub-groups?
Segmentation
Difference between production cost and selling price?
Margin
Top platform for professional B2B marketing?
Buying and selling goods over the internet?
E-commerce
A symbol used to recognize a company?
Logo
Brand with the slogan "Just Do It"?
Nike
Technique for generating many ideas in a group?
Brainstorming
Short for how a person feels while using the product?
UX
A fictional character representing your ideal user?
Persona
When total costs and revenues are equal?
Break-even
A person with social power to affect purchases?
Influencer
A person who expresses interest in buying?
Lead
The website address (e.g., .com)?
Domain
Slogans aim to spark a specific...?
Emotion
One-page document describing a business model?
Canvas
A feature that makes your offer better than others?
Benefit
People born between 1997 and 2012?
Gen Z
Strategy: Basic service is free, extra features cost?
Freemium
Optimizing a website for Google?
SEO
Visual journey from awareness to purchase?
Funnel
A legally protected brand name?
Trademark
A good slogan is short, simple, and...?
Catchy
What is it called when a start-up changes its direction?
Pivot
What does "USP" stand for?
Unique Selling Proposition
A very small, specialized market segment?
Niche
A percentage reduction in the original cost?
Discount
Marketing via customer recommendations?
Word of Mouth
Formal discussion to reach a deal?
Negotiation
The creative process of inventing an identity?
Naming
Which mobile giant said "Connecting People"?
Nokia
A 30-second presentation of your concept?
Elevator Pitch
Evaluating the product with real people?
User Testing
A group gathered to discuss their reaction to a product?
Focus Group
Pricing that changes based on demand (like Uber)?
Dynamic
A visual ad on a webpage?
Banner
Selling a more expensive version to a current buyer?
Upselling
Quality that makes an identity hard to forget?
Memorability
Using words that sound similar at the end?
Rhyme
Legal protection for an invention?
Patent
The stage where a product is no longer profitable?
Decline
When one business sells to another business?
B2B
Expenses that stay the same every month?
Fixed Costs
What does "PPC" stand for?
Pay Per Click
Software for managing customer relations?
CRM
Visual rules (fonts/colors) of a brand?
Brand Identity
Short sentence summarizing a brand's mission?
Tagline
The existing state of the market or "current way"?
Status Quo
The process of constantly refining the product?
Iteration
Statistical data relating to the population?
Demographics
What does "ROI" stand for?
Return on Investment
The ultimate goal of a "Call to Action" button?
Conversion
The percentage of customers who leave?
Churn Rate
A name that describes the product’s function?
Descriptive
"Think Different" was a slogan for...?
Apple