Business Startup
Shifting a certain part or aspect of the company to help make sure the company/ product succeeds.
What is pivoting?
Dash, Canva, Webflow, Instagram, Facebook, Google Ads, etc.
What are the best applications for marketing?
Originally created as a way for students to connect with each other
This type of early funding often comes from founders, family, friends, or angel investors.
What is Seed Capital?
his startup was sparked by the former CEO of paypal's interest in space technology. This startup made him one of the richest people in the world.
Space X- Elon Musk
Analyzing a product idea and interpreting how people will use it or react to it then using it on real consumers.
What is product testing?
A strategy where businesses re-engage with past customers or users of their product to help promote the company to past potential customers.
What is remarketing?
Originally a rent-by-mail DVD service that required customers to pay for each rental
Netflix
These valuations define a startup’s worth before and after new funding is added.
What are Pre-Money and Post-Money Valuations?
This startup started because two brothers hated how annoying online payments were. These two brothers revolutionized how online transactions are handled to this day.
Stripe- Patrick and John Collison
Outlines the company's strategy and goals for attracting investors and potential consumers
What is a business plan?
Marketing by combining or working with another company or individual to promote one product or service and/or the company(s).
What is partnership marketing?
Photo sharing app that experienced rapid growth from the start
The share of a fund’s profits is often 20% that goes to venture capital managers.
What is Carried Interest?
This startup originated because two roomates where short on cash so they rented out there room and an idea sparked. This small startup now is the leading market in renting houses/ apartments.
Airbnb- Joe Gebbia’s and Nathan Blecharczyk
Identify the aspects of the market's competition and research its strengths, weaknesses, opportunities, and barriers
How to use competitive analysis?
Connect deeper, portray the values of the company, provide beneficial customer service, use social media to spread awareness of the company, utilize a loyalty program or deal, and ask for feedback
How to get customer loyalty?
Texting app for communication all over the world
A non-binding document that outlines the main terms of a potential investment deal.
What is a Term Sheet?
This startup started as a group of Stanford students. Their original idea was to bring the convenience of on demand services to the world of food delivery. This company is now the biggest food delivery service in the United States.
Door dash-Tony Xu, Andy Fang, and Stanley Tang
Drawing it out, creating a website or simple app, or making a physical model out of a 3D printer or modeling clay.
How to make a prototype?
Groups of people with similar interests, shafted demographics, and identify with certain companies or products.
What are target markets?
Music app created by a musician
Pandora
A wealthy individual who provides early investment in exchange for equity.
Who is an Angel Investor?
his startup started in a very competitive market with established superpowers, but they all had one issue, none of them were simple. So this entrepreneur created the easiest to use of its market and when covid hit it was a smashing success.
Zoom- Eric Yuan