Funding
Failure
Revenue Pricing
Marketing
Entrepreneurship Vocabulary
100

Is startup funding hard to get? 

Yes! About 1% of startups receive funding.

100

What's the number one reason startups fail?

The number one reason startups fail is building a product or service that has no market need.

100

What is the money a business makes from their product or services called

Revenue

100

What do you call the group of people a startup is trying to sell its product or service to?

Target market

100

Who starts and runs a business or startup, using their own ideas, time, and resources, taking on financial risk to bring products or services to market and earn a profit.

Entrepreneur

200

What's the first step in getting Startup funding? 

Determining your funding needs, having a detailed understanding of what you will need allows you to choose the best funding source.

200

What percentage of startups fail?

Around 90% of innovative and venture-backed startups fail, but general small businesses face a lower failure rate of about 50% after five years.

200

What is it called when people pay a stable payment for a service or product

Subscription

200

What is it called when a company works to make a logo name or even colors that people will remember or recognize?

Branding

200

Any distinctive feature like a name, term, design, or symbol that identifies goods or services.

Brand

300

What are the main ways startups get funding?

Startups get funding through self-funding, debt loans, angel investors, venture capital, and crowdfunding.

300

Is competition a factor in startups failing?

Yes, competition is a factor in startup failures, but it is rarely the primary or leading cause.

300

What is the money left over after a business pays all their expenses called?

Profit

300

What type of marketing uses apps and the internet to promote their product on social platforms?

Social media marketing

300

A financial transaction where an agreement is reached between parties to transfer ownership of goods, services, or assets in exchange for payment or compensation.

Sales

400

What do investors look for before funding a startup?

They look for a strong team, large market opportunities, and clear product traction.

400

What's a lesson you can learn from a startup failing? 

Building a product without first confirming a real market need causes roughly 42% of all failures.

400

What is the pricing strategy called when you base the price on what the customer thinks its worth?

Value based pricing

400

What do you call the percentage of people who actually click on a product or purchase it after seeing an advertisement?

conversion rate

400

In financial accounting, the sacrifice is measured by the price paid, or required to be paid, to acquire goods or services.

Cost

500

What are the advantages of investor funding?

Investor funding gives capital without monthly repayment obligations, allowing businesses to reinvest their cash flow directly into growth.

500

What well known startup company failed at first?

Twitter

500

What is it called when a business makes enough money to cover all their cost but not turn profit?

break even

500

What type of marketing involves paying a popular person to promote a product?

influencer marketing

500

An amount of revenue left after costs and expenses

Profit