State Farm®
Who is the spokesperson for State Farm®?
Jake!
What does "CTA" stand for?
Call To Action - We use these a lot within our content. Sometimes they are shown as hyperlinks and other times they are shown as buttons.
What does XD stand for?
Experience Design
What is a best practice of content design?
What you write and what you design should be accessible to everyone. Sometimes it's not using certain colors or maybe it's a matter of the font being used.
Where was State Farm® started?
Bloomington, IL
What does "©" stand for?
Copyright.
What design tool do we mainly use for all projects?
Figma.
How do we work with other teams?
What is the "State Farm® jingle"?
"Like a good neighbor, State Farm® is there."
What are the different point of views used in writing?
First person, Second person & Third person.
Is the work within XD focused on agent or customer?
Both! We work on things that both customers and agents will see and use.
What are the different roles within Content Design?
Copywriter, Content Designer, Content Experience Designer
How many State Farm® hubs are there?
4 - Bloomington, Dallas, Phoenix & Atlanta!
What is the difference between title case and sentence case?
Title case means the first letter of each word is capitalized. Sentence case means only the first letter of the first word is capitalized.
How many suites are within XD and what are they?
3 - (CXD) Customer Experience Design, (COE) Center of Excellence and (AAXD) Agent Associate Experience Design. Content falls under CXD!
What is the name of the editorial style guide that all content designers are expected to use?
1x Content Style