State of the Company Feb 2024

2024 Goals

100

What is our Revenue Goal for 2024?

4,400,000

200

What is our closing rate goal for 2024?

38%

300

What kind of campaign are we doing in 2024?

post op sales campaign

400

What is our lead conversion goal?

43%

500

What is our lead generation goal for 2024?

2681

Marketing Strategy

100

What is our ideal age for treatment?

18+

200

What is the ideal age for hair transplants?

25+

300

What is one of our key differentiators?

1.Innovative

2.Specialize in hair restoration with a variety of options

3.Expert and Honest / Professional Care and Follow – Up

400

What is the PAI Purpose?

To Enrich and Delight the Lives of Those we Touch

500

What are the main states in our demographic?

TN/KY/AL/MS/North GA (Virtual – All USA)

Misc

100

What is the name of our future CRM?

Aesthetics Pro

200

What was our closing rate for 2023?

50%!!!

300

Name 3 Core Values

1.Integrity

2.Others First

3.Team Player 

4.Owns It 

5.Grow or Die 

400

What is our niche?

Most Innovative, Proven Hair Restoration Solutions

500

Name 2 Goals we achieved in 2023

•New CRM (Aesthetics Pro)

•Condense Roles and Improve Productivity

•New and Improved Packages for Sales

•Handheld FUE Process

•New Help in Marketing – Katie Payne

•Dr Pawlinga

•Lead Department Revamp

•Promo

•Add – On Treatment Programs

•Entire Website Revamp