Amelio Problems
Where did Amelio give his long and confusing speech?
Macworld
Did Jobs initially work full-time at Apple?
No
What word means completely confused or unable to understand something?
baffled
How did the audience react when Jobs came on stage?
Huge applause / excitement
Why did people trust Jobs more than Amelio?
Confidence + vision
What was one major problem with Amelio’s presentation?
Disorganized / too long / confusing
What did Jobs do to protect people from NeXT?
Placed them in leadership roles
What word describes a chaotic, loud, out-of-control situation?
pandemonium
What phrase did Jobs use to describe what Apple needs to do?
"We’ve got to get the spark back”
Why was Jobs’s role at Apple confusing at this point?
Advisor but still influential
What mistake did Amelio make with Muhammad Ali?
Didn’t bring him on stage or explain why he was there
Name ONE person Jobs brought into leadership
Avie Tevanian / Jon Rubinstein
What word means a trick used to hide your real intention?
ruse
How did Jobs behave differently from Amelio on stage?
Confident, clear, charismatic
What moment in this chapter clearly shows the difference between Jobs and Amelio as leaders?
Examples:
How long did Amelio speak before finishing?
Over 3 Hours
What product did Jobs want to eliminate immediately?
The Newton
In this sentence:
“His speech became long, unfocused, and difficult to follow.”
What vocabulary word describes this?
rambling
What did Jobs privately think of Amelio?
Incompetent / “a bozo”
Why did Jobs bring in people from NeXT instead of trusting Apple’s current team?
He trusted them more / wanted control / believed Apple leadership was weak
How did people describe Amelio’s leadership style?
Weak / confused / lacking confidence
What role did Jobs secretly begin to play at Apple?
True power behind the throne
What phrase BEST describes Jobs’s behavior in this chapter—gaining power behind the scenes?
Machiavellian power-play
Why didn’t Jobs celebrate on stage with Amelio and Wozniak?
He was annoyed / didn’t support Amelio
What evidence from this chapter suggests that Apple’s leadership was about to change?
Possible answers: