Sponsorship
What is sponsorship?
Financially received support from a outside source.
What is borrowed equity?
The amount a "borrower" owns and makes.
How does reputation effect a company?
It controls their sales, possible opportunities, expansion, etc.
How do sponsors reach their target market?
They sponsor specific industries or companies that somehow correlate and interact with their company.
Which state did Lebron James play high school basketball in?
Ohio
"Ivory Homes First Down!", RPT, etc.
What is equity?
The value of shares sold to investors.
To spread awareness as lots of people go to those games.
How does sponsoring different areas achieve reaching your target market?
It will attract your target audience naturally just by showing there and spread of awareness.
Which NBA team drafted Lebron James first?
Cleveland Cavaliers
Why do companies sponsor?
To improve a companies brand and reputation.
How does equity grow?
More sales in product or shares.
Does a golf company look good if it sponsors an MLB team?
No as it seems out of place and random.
How does a company build customer relations?
Loyalty programs, benefits. etc.
Thoughts on Dylan Brooks?
He sucks, Lebron literally went left on him every paint drive and scored.
What is leveraging?
Everything that a sponsor does with a sponsorship to achieve marketing and business goals.
Why is equity important?
It determines price point and worth in and of a company.
How does a company gain a bad reputation? Give an example.
Political opinion of a company, etc.
How do customers typically hear about a company? Give an example.
Sponsorships, ads, etc.
How tall is King James?
6 foot, 8 inches
What is an example of a way companies sponsor?
TV Ads, Posters, etc.
How do companies lose equity?
Lower demand causes a stock to lose some value and plummeting demand could cause it to lose all value.
How does a company gain a positive reputation? Give an example.
Ronald McDonald House, etc.
Does a companies reputation effect its customers?
Yes, it decides factors such as if they purchase, switch brands, etc.
How do sponsorships effect LeBron's Legacy?
People sponsor his NBA teams, which allows him to make money and continue playing. :)