We has good Grammar
Active to Passive/Passive to Active:
Noah Kahan performed a concert last night.
Last night, a concert was performed by Noah Kahan.
Identify the adverbs in this sentence:
The bride walked down the aisle shyly while the organist energetically played the Wedding March and the groom waited impatiently in front of the bedecked altar.
Shyly; energetically; impatiently
These 6 steps make up Baswell's Public Relations Model
This ethical principle wants you to "treat others the way you want to be treated."
What is the Judeo/Christian Principle?
This theory believes everyone has the same reaction to stimuli/media
Ex: WWII, War of the Worlds
What is Hypodermic Needle Model of Media Effects?
Who or whom:
Many people dislike the new chairman ____ we have elected.
Many people dislike the new chairman whom we have elected.
Choose the correct principle/principal for this sentence.
As the school's ___, she was committed to the ___ of honesty in all things.
Principal; principle
James Grunig identified these FOUR models of public relations and the historical figure associated with them.
What are Press Agentry Model (P.T. Barnum-The Greatest Showman), Public Information Model (Ivy Lee), Two-Way Asymmetrical (Edward Bernays), and the Two-Way Symmetric (Hunt & Grunig)?
With this ethical principle, you should choose "the greatest good for the greatest number."
What is Aristotle's Golden Mean?
Find a moderate middle ground between two extremes.
This theory describes local news as more powerful than national news
What is Cultivation Theory?
Pronoun-antecedent agreement:
Either the assistant managers or Mrs. Wallace, the owner, must give _____ permission for you to return that half-eaten double cheeseburger.
Either the assistant managers or Mrs. Wallace, the owner, must give her permission for you to return that half-eaten double cheeseburger.
Rewrite this sentence to put the modifiers in the correct place:
Taped to the white board, the class read sample op-eds.
The class read the sample op-eds taped to the white board.
This theory describes how people receive messages through two routes: central and peripheral
What is the Elaboration Likelihood Model?
According to this ethical principle, what's useful is right.
What is Mill's Principle of Utility?
What is the Uses and Gratification Theory?
Subject-Verb Agreement:
One of my sisters (is, are) going on a trip to France.
One of my sisters is going on a trip to France.
Describe the six page-layout design principles
Dominance (Emphasizes important elements), contrast (Use differences to make elements stand out), repetition (Use consistent elements for unity), alignment (Organize elements along a common axis for structure), proximity (Group related elements together to guide attention) and flow (Eye direction and balance; Z or backward 6)
Describe the flow of the Transactional Model
Sender, encoding, message, decoding, receiver, feedback with noise
With this ethical principle (CEO's love it), what's good for one is good for all.
What is Kant's Categorical Imperative?
(My word is law: no compromises)
The media tells people what to think about based on the stories they publish.
Marshall McLuhan- "the medium is the message"
What is the Agenda Setting Theory?
Identify the two grammar errors in this sentence:
The dog chased the ball, the cat watched them play.
Comma splice
Pronoun-antecedent disagreement
Describe the anatomy of a news release
Header, Release date, Headline, Deck (subheadline), Body, Boilerplate, Media Contact information, End notation
Let's get to the yolk of the cracked egg model, describe the 8 stages.
Mass sentiment, Issue/Incident, Pro/Con Publics Form, Debate, Time, Public Opinion, Social Action, New Mass Sentiment
What is Rawl's Veil of Ignorance?
Get rid of social differentiation; even playing field
This theory states that how something is presented to the audience influences choices people make and how they process the information
What is Framing Theory?