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Messages
Tips About Messaging
Tactics
Case Studies
Free For All
100
What is another name for the main categories of information for each public?
Primary Message
100
What type of speech should one try to avoid in a message?
cliches
100
What are tactics?
Strategy specific communication products that carry the message to key publics
100
A campaign to reduce childhood obesity would most likely have what type of message?
Primary messages; the campaign is telling the public what to do (reduce childhood obesity)
100
What is Dr. Clemons' daughter's name?
Olivia
200
Which type of message gives credibility to the other?
secondary message
200
A company or organization's message should be...?
memorable and accurate
200
What is one reason as to why company's business strategies sometimes fail?
Tactics do not align with the strategy/poor execution of tactics
200
What is Dr. Clemon's favorite thing to do in her spare time?
Crafting
300
What is segmentation?
Segmentation is defining and separating publics by demographics and psychographics to ensure more effective communication
300
What length should a organization's message be?
short and to the point; avoid wordiness and fluff
300
When thinking of tactics, what should one always keep in mind?
Making sure your tactics align with the context of your research and the problem/opportunity you are taking
300
What type of message is this: According to the National Census, the population of South Korea has increased by 2% every year since 2011?
Secondary Message; It uses data from the National Census to support the primary message
300
What is utilitarianism?
considers the greater good as opposed to what may be best for the individual.
400
What two factors should your message always contain?
your purpose and the key public's self interest
400
A company or organization's message should not be...?
ambiguous, vague, or overly wordy
400
In addition to not tying tactics to strategy, what is another mistake companies tend to make?
relying on the same communication tools over and over again
400
A CEO of Mazda explains to her employees that the company is being forced to relocate part of its manufacturing to Singapore so that the company may remain competitive. What type of aid was most likely used to support her assertion, and how does this relate to Chapter 8?
The CEO likely used some type of visual data (charts, graphs, polls etc) to deduce that the company is falling behind its competition. The use of charts, graphs and data is an example of a secondary message
400
Who is known as the father of black PR?
Moss Kendrix
500
What are the three Greek elements that go into creating a message?
Logos, Ethos and Pathos
500
What is the most important thing to know when delivering a message to a key public?
To know your audience
500
What are the three things that result from interactivity?
Interactivity builds strong relationships, generates persuasion and promotes action to be taken
500
Taco Bell's taco meat was recently was falsely accused of being less than 35% ground beef. In response to this claim, Taco Bell released the Taco Bell meat recipe. The recipe contained 88% of USDA approved ground beef, 5% water, and 3-5% of other ingredients. The release of the recipe is an example of what?
a secondary message
500
What is the name of the period of time in which crisis management became a part of public relations?
Professionalism Period (1980-2000)