Diagrams
What are the 4 areas/cultural factors that lead to consumer behavior in the first diagram from Ch. 2?
Language, Demographics, Values & Non-verbal communication
If you are not speaking what type of communication are you using?
Dealing with how old or what member of society you are
youth and age
blizzards, hurricaines, tornadoes, etc.
things dealing with nature
"save for a rainy day" vs. "live for today"
Postponed and immediate gratification
A form of social reaction and probable penalties for violating norms
sanctions
What does consumer behavior lead to as a result of the various cultural factors?
a specific marketing startegy
characteristics of an individual like their age, race/ethnicity, where they live, their income, etc.
demographics
reflect a society's view of the appropriate relationships between individuals and groups within that society
Other-oriented values
things like recycling, planting trees, environmental initiatives help with.....
cleanliness
Hard work as opposed to _________
Leisure
unwritten rules within a group or a community
norms
what was the name of our first, MAIN diagram for this class?
Self-concept and Lifestyle
the customary code of polite behavior in society or among members of a particular profession or group
etiquette
the family unit is the basis for most societies, but vary acroos cultures and sub-cultures
extended vs limited family
Environment-oriented values
being non-religious
secular
example would be a reward, recognition, or getting a speeding ticket
sanction
On the norms vs. sanctions diagram, what are the two other boxes/terms other than norms and sanctions?
Cultural values & consumption patterns
looking for signs and ______ on clothing or around the city is a sign of non-verbal communication
symbols
rank, prestige, important social roles for male and females
masculine/feminine
Are opportunities, rewards, and prestige based on an individuals __________ or on the _______ associated with the person's family, position, class?
performance, status
security vs. _____ taking
risk
example would be going to school, traffic laws, and showing up on time
norms
what goes in between the cultural values and consumption patterns in that diagram?
norms and sanctions
possessions, like in America we use the phrase "bigger is better", and how people make use of their ______ and possessions (showing off without talking)
space
a state of sameness, characterized by a lack of variation or difference in society
uniformity vs diversity
believe that people cannot change the way events will happen and that bad events can't be avoided
fatalistic view
do you value a physically active approach to work or play or are you drawn to the non-physical?
active vs. passive
a country imposing trade restrictions like a tariff or embargo on another nation to influence its policies or behavior
sanction