Ethics
In the PRSA Code of Ethics, what does PRSA stand for?
What is the Public Relations Society of America
AP stands for ...
What is Associated Press
When money is paid in exchange for media promotion
What is advertising
If your client wants to announce something to the media, they may want you to write and distribute a ...
What is a press release (or a media kit)
A neutral color that should be avoided when dressing for an on-camera interview
What is white or black
"We provide objective counsel to those we represent. We are accountable for our actions."
What is Independence
Beyond promoting consistency, what's the other common reason AP style is used in strategic communication writing ...
What is because it's the style commonly used by members of the media, including journalists
The way a product, service or concept distinguishes itself from others in the market
What is a brand
If your client is going to do an on-air interview, you may help them prepare their responses by writing a ...
What is a key messaging document
A type of pattern that should be avoided when dressing for an on-camera interview
What is a busy pattern or print (e.g., polka dots, stripes, checker, etc.)
"We are faithful to those we represent ..."
What is Loyalty
How to refer to someone after first reference (in most cases) ...
What is by last name only ...
"Protecting and defending an individual, company or organization facing a public challenge to its reputation."
What is Crisis Communication
In order to know which journalists to send a press release to, you may research and compile all their names and email addresses in a ...
What is a media pitch list
When it comes to jewelry, don't wear this on camera because it could make noise and be distracting
What is large, dangling accessories/jewelry
Spreading malicious rumors about a competitor is a violation of which ethical pillar ...
What is Competition
The name of the comma that's removed in commas in a series ...
What is the Oxford comma
When PR professionals strive to build mutually beneficial relationships with members of the media
What is media relations
The type of PR support a client may need when wanting to build relationships with members of their community
What is community relations
Don't show off another company's ______ on your clothes during an on-camera interview
What is logo
A core principle that promotes "open communication" that "fosters informed decision making in a democratic society."
What is Disclosure of Information
You typically (but not always) spell out numbers that are lower than this number
What is 10
Identifying people's needs and wants and offering products/services that address those needs and wants, often leading to transactions
What is marketing
Media that is bought to help promote a client
What is an ad (or paid media)
Don't wear a high-neck shirt with not pockets or jackets because it will be difficult to put on a ...
What is a microphone