Metric Definitions
Business Definitions
Budgeting & Spend Strategy
Event Success
Team Fun Facts
100
The value of closed won opportunities, by dollar amount.
Annual Contract Value (ACV)
100
Marketing opportunities prior to stage 2 flip
What is the period when MDP is calculated?
100
Where you find the allocated budget for each Pipeline Program event.
What is the Budget Summary Tab?
100
What metric shows how much revenue an event brings in compared to what it costs?
What is ROI
100
Sewed their own prom attire
Who is Minal
200
Refers to pipe generated partially from marketing engagement, and therefore a portion of the opportunity is attributed to marketing programs..
Marketing Influenced Pipe (MIP)
200
MSP+MIP
What is MDP?
200
First step before filling out your events tab in the Pipeline Programs budget sheet.
What is get the total allocated budgets for each of your planned activations?
200
What’s our rule of thumb ROI multiple for a successful event?
What is 3x
200
Minored in dance in college and still take tap classes as an adult when able 
Who is Jill
300
Refers to the total pipe from opportunities attributed either entirely or partially to marketing engagement.
Marketing Driven Pipe (MDP)
300
Sum of the annual contracted value of existing business?
What is Annual Order Value (AOV)?
300
It's a month before your event and you find out you are $25k over budget. What is the first step you take?
What is work with agency to get costs down?
300
When having your kick-off call with a repeat group. You bring these two pieces of information to the kick-off call.
What is the prior budget and the prior floor plan?
300
Taught themselves how to write in hieroglyphics as a kid
Who is Jake
400
The amount of closed won ACV meaningfully matured through contact interactions with marketing programs, directly through marketing touchpoints and indirectly through sales touchpoints.
Marketing Matured ACV (MMA)
400
Sum of the annual contract value of add-on or new opportunities?
What is Annual Contract Value (ACV)
400
It's a month before your event and you find out you are $25k over budget. What is the second step you take?
What is highlight it at the weekly SEPP budget call and see if we are able to increase the allocated funds?
400
You decide it is cheaper to purchase and store specialty chairs instead of rent. Where do you request the fund to make this large purchase?
What is ROLA requests
What is calculate the cost spread out across each event and request that from each SEPP program lead
400
Both their parents were born in Portugal - doesn't speaks Portuguese fluently, but understand it well.
Who is Meagan
500
Refers to opportunities generated entirely from marketing engagement, and therefore 100% of the opportunity is attributed to marketing programs.
Marketing Sourced Pipe (MSP)
500
Beginning revenue - Attrition + New Business
What Saas Model for ending revenue?
500
Weekly meeting to help answer your budget questions
Two acceptable Answers
Whats is Pipeline Weekly Budget?
What is Cents and Sensibility Bi-weekly meeting?
500
If an event costs $250K and results in $2.5M in pipeline, what's the ROI?
What is 10x
500
Did a short apprenticeship to learn how to sheetrock. Then re-did an entire 2nd level of a home.
Who is Katie