Measures & Outcomes of Relationships
Name the key indicator that involves both parties agreeing on who holds the power to influence one another.
Control Mutuality
Which type of PR communication happens in person, face-to-face?
Interpersonal Communication
Whose House?
Coog’s House!
Control mutuality refers to the belief that only one party should have the power to influence the public.
False, both parties agree on who holds the power to influence one another.
What is the indicator that includes dimensions such as integrity, dependability, and competence?
Trust
Name the PR approach that social interactions that reflect Eastern cultural concepts like Mianzi and Renqing.
Social Activities
What do students do for good luck before tests and games?
Rub the paws of the two cougar statues.
Communal relationships are based on mutual concern for the welfare of each party, even if no immediate return is expected.
True
Name the relationship that is based on a transactional dynamic.
Exchange Relationship
What do you call public relation activities that happen through mass media (TV, newspapers, internet)?
Mediated Communication
Who is the UH President?
Renu Khator
Interpersonal communication and mediated communication are treated as separate but interrelated dimensions in PR.
True
What are the six strategies used to maintain relationships with key publics?
Access, Positivity, Openness, Assurances, Networking & Task Sharing
What type of communication in PR involves listening and getting feedback from the audience?
Two-Way Communication
What are the official colors of the University of Houston?
Scarlet Red & Albino White
Continuance commitment is driven by an emotional attachment that motivates both parties to maintain the relationship.
False, it is affective commitment.
Name the three conflict resolution strategies (like win-win, win-lose).
Integrative, Distributive and Dual Concern
Which dimension of PR balances company goals with being honest and responsible?
Symmetrical-Ethical Communication
What is the student-run festival that happens every spring showcasing the talents of the UH student body?
Frontier Fiesta
Mianzi involves giving and receiving social favors. Renqing concept of maintaining face.
False. Mianzi is the concept of maintaining face and Renqing refers to social favors.