Show:
4 P's
Marketing Mix
Marketing Segmentation
Communications
Random Junk
100

What are the 4 P's of marketing?

Product, price, place, promotion

100
What happens to price as demand increases?
Price also increases
100

Age, gender, income, education, and family size are all examples of what market segmentation strategy?

What are Demographics?

100
The avenues by which messages are delivered
Channels
100

Britney Spears

Finish this lyric. "Oops I did it again, I played with your heart, got lost in the..."

200
Advertising would fall under which of the four P's?
Promotion
200
People that a business want to sell to
Target audience
200

Location, such as country, region, or city are all examples of what market segmentation strategy?

What are Geographics?

200
What is the term for when a campaign gains massive exposure overnight?
virality
200

Katy Perry

Finish this lyric. "You just ignite the light, and let it shine, just own the night, like..."

300
Which of the 4 P's does distribution fall under?
Place
300
When a customer purchases products from one brand over another
Brand loyalty
300

Lifestyles, values, and interests are all examples of what market segmentation strategy?

What are Psychographics?

300
What are the 3 types of communications media?
Paid media, earned media, & owned media
300

Bruno Mars

Finish this lyric. "When I see your face, there's not a thing that I would change, cause you're..."

400
In which of the 4 P's do you consider the life cycle?
Product
400
Which section of the marketing plan can you find a SWOT analysis?
Situation Analysis
400

Purchasing habits, brand interactions, and decision-making patterns are all examples of what market segmentation strategy?

What is Behavioral?

400
In an advertising agency, who is the person that directly communicates with the client?
Account executive
400

Name the 8th planet from the Sun

Neptune

500
In which of the 4 P's do you consider distributors?
Place
500
What are the internal factors of a SWOT analysis?
Strengths & weaknesses
500

This is the Business to Business equivalent of demographic segmentation, dividing a business market based on characteristics of the company itself, such as industry, company size, and location.

What is Firmographic?

500
A comment on a business' social media page is an example of which type of media?
Earned media
500

Name one of the 4 original Band Members from the Beatles

Paul McCartney, Ringo Star, John Lennon, or George Harrison