Types of Memory
Diagrams 1
Diagrams 2
Scenarios
Miscellaneous
100

sometimes consumers have difficulty retrieving a specific piece of information because other related information in their memory gets in the way

What is memory interference

100

On the information processing, learning and memory diagram, what two types of learning are alongside the left of the diagram?

What is process and outcomes?

100

the textbook showed this type of diagram for Mountain Dew (which we proceeded to do one for Goshen Community Schools on the board)

What is a partial schematic memory map?

100

Recalling that Washington, D.C., is the U.S. capital and Washington is a state

What is semantic memory?

100

Any change in the content or organizations of long-term memory or behavior and is the result of information processing

What is learning?

200

the basic knowledge and feelings an individual has about a specific concept

What is semantic memory?

200

this diagram title includes conditioning and cognitive (twice) in the middle of the diagram

What is learning theories in high and low-involvement situations?

200

the learning theories in high and low-conditioning diagrams compares learning approaches between these two kinds of conditioning

What is classical and operant?

200

singing a familiar song that you enjoy 

What is implicit memory?

200

this involves concrete sensory representations of ideas, feelings, and objects and permits a direct recovery of aspects of past experiences

What is imagery?

300

the conscious recollection of an exposure event

what is an explicit memory?

300

This is at the bottom of the information processing, learning, and memory diagram (everything leads to this....)

What is purchase and use behavior?

300

this is at the top of the information processing, learning and memory diagram

What is info processing system & phase?

300

Knowing the name and breed of your first dog

What is episodic memory?

300

patterns of memories and associations diagramed around a particular concept or goal

What is schema?

400

involving the non-conscious retrieval of previously encountered stimuli

what is implicit memory?

400

This begins and is the first box in the diagram titles Consumer Learning by Operant Conditioning

What is a stimulus?

400

one of the three cognitive strategies at the bottom, in the middle of the Learning Theories in High and Low-involvement situations

What is iconic rote, vicarious modeling, or reasoning/analogy?

400

Remembering important items on a list that you need to purchase when you forgot the list at home

What is explicit memory?

400

the process of using an established relationship between one stimulus and response to bring about the learning of the same response

What is classical conditioning?

500

the memory of a sequence of events in which a certain person participated

what is episodic memory?

500

In the consumer learning through classical conditioning diagram what does UCR stand for and what else is in the box

What is unconditioned response and positive emotion?

500

this is the second box in the consumer learning by operant conditioning diagram

What is consumption and/or desired response?

500

you've been trying to do the best you can to remember your recently updated and new phone number since you had to switch phone carriers

What is memory interference?

500

also called instrumental learning, this involves rewarding desirable behaviors such and brand purchases with a positive outcome that serves to reinforce the behavior

What is operant conditioning?