Strategy
This strategy determines when and where you will share your content.
Distribution Strategy
Which type of question should you avoid using to start posts? Your professor suggested that they were a waste of characters
Rhetorical questions
Which platforms are best for reaching Generation X and Gen Alpha?
Snapchat and TikTok
What is the first step in developing your overall influencer strategy?
Determine your goals and objectives
How often should you check if your social media policy needs updated?
At least annually
What is a common goal in marketing but shouldn't be a goal for communicators like social media professionals?
Sales
What is social media listening?
Actively tracking what customers are saying about your brand on social
If you were looking to reach individuals aged 45+ with marketing material, which platform would be your first choice?
How many followers must an influencer have to be considered a MEGA influencer?
At least 1 million
Who should you include in your employee advocate planning team?
Someone from each department of your company and/or company leadership
What is way to plan, organize and schedule all social media activities?
Create a content calendar
What are the benefits of using a content calendar?
Organization, tracking of content, goals and objectives, no rushed creation
The Instagram algorithm displays posts based on ______.
The content that followers engage with the most
On average, brands earn _____ for every $1 they spend on influencer marketing.
$6.50
In an employee advocacy program, what should you NOT do to encourage employees to join the program?
Force participation
What is the first step in creating your brand's social media strategy?
Select goals
What is the name for digital content that is produced and shared by end users of an online service or website
User generated content
Platform most used to share up-to-date news and events
Which characteristics of a good influencer are the most valuable?
Authenticity and credibility
Which level of crisis would only require attention from social media staff and not escalate to management?
Code yellow crisis
A representation of a customer’s target market based on data collected from existing and target customers is called a...
Customer Persona
The planning, development and management of social media content
Content Strategy
Platform specifically for professional use but can certainly be uses as a marketing tool
Which influencer strategy consists of paid content that requires influencer to note that content is an ad?
Branded Content Strategy
When introducing your social media policy to the company's employees, what should you require they do with the complete policy?
Read and sign to acknowledge they have read