Media Relations
A distributor of press releases that guarantees paid placement using your press release headline and an image or video. This appears on a premium publisher's website.
What is a wire service like PRNewsire and BusinessWire?
A media event in which notable individuals or organizations invite journalists to hear them speak and ask questions.
What is a press conference?
Creating and running an online promotion or contest to giveaway a service or product. Often coordinated through bloggers or social influencers to offer the giveaway to their readers and followers
What is a social media giveaway?
Partnership with influencers with the aim to expand the reach of your brand, especially on social media.
What is an influencer collaboration?
Graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
What is an infographic?
Includes elements such as your company story and mission, facts, branded marketing assets, info on team members/bios, media mentions, fact sheets, etc.
What is a press kit?
A letter sent to a publication about an issue of concern to the reader. Usually, such letters are intended for publication.
What is a letter to the editor?
Tthe act of handing out complimentary or free products for consumers to trial it. Can be seen in spaces like grocery stores or conventions, where brands will give you their product and brief facts about it.
What is product sampling?
A promotional drawing in which prizes are given away at no charge to the participants. Winners are drawn at random.
What is a social sweepstakes?
An influencer is paid to create and post content to promote your brand on their social media accounts.
What is a sponsored social media post?
Publication made available in digital form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices.
What is an e-book?
An official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement
What is a press release?
Short for "opposite the editorial page," derives its name from originally having appeared physically opposite of the editorial page in a newspaper.
What is an op-ed?
A retail store that is opened temporarily to take advantage of the current market, a holiday or event. Brand’s often use this tactic to introduce their brand/product to consumers.
What is a pop-up shop?
Value of creating entertaining, informative content - how to, round up (top 10 lotions), step by step?
What is edutainment social content?
A type of influencer collaboration where the influencer posts content on your behalf.
What is a Takeover?
Videos between three seconds and one minute in length. This bite-sized content can supercharge your social strategy and brand awareness. And it's well within your reach to start using it in your video marketing strategy.
What is short-form video?
An email or letter that attempts to get a journalist/editor or media outlet interested in your news so that they decide to cover it.
What is a pitch letter?
A broadcast PR tactic utilized by public relations agencies, corporate communications departments and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.
What is a satellite, internet, podcast or radio media tour?
A lounge area in a specific location where companies give products to celebrities in exchange for the celebrity taking a photo with the product or on a red carpet while standing in front of a press wall displaying company logos - known as a "step and repeat"
What is a gifting suite?
Content with the goal of increasing the brand’s image and better connecting with potential and existing customers. For example, a social poll.
What is community engagement?
Working with a set of influencers who own blogs or websites that have a high Domain Authority, accept guest blog posts and willing to create some well-written posts on their blogs.
What is guest blogging?
A piece of writing or other content presented wholly or partly in the form of a list.
What is a listicle?
A document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They're used for having a list of relevant people that you can send your press release or story.
What is a media list?
Copy (article) is ready to be photographed and turned into plates for printing
What is a camera-ready article?
Involves the transformation of trucks, trailers, vans, etc. into standout multi-sensory brand engagement experiences. They offer the opportunity for brands to easily activate on-the-street, events, and festivals.
What is experiential marketing?
Create content that generates interest and the potential sale of a brand or product through messages that spread from one person to another.
What is a viral media campaign?
Use the brand’s products on an ongoing basis and continually promote them online. The influencer shares posts about their day-to-day experiences of using the brand’s products. Represent the brand at local events and share freebies with attendees.
What is a brand ambassador?
Creating content that helps your web pages to rank high in the search engines.
What is content for SEO?
A business's, brands or product profile, with a combination of visuals, colors, images and strong written copy together create a cohesive picture of their personality.
What is a brand website?
A company spokesperson traveling to major media markets to conduct briefings and interviews with key reporters. Scheduling in-person meetings with a strategic list of reporters, editors, influencers and bloggers can be an invaluable way to form relationships and tell your story.
What is a media tour?
Holding an event that provides professional services, or services of a specific expertise, to a group of people who may not otherwise have access to those services. e.g. Health fair.
What is a community outreach event?
Employees post about the company in a positive way on their personal accounts.
What is an employee advocacy program?
Send your product to the media to show confidence in your product's ability. Most popular for food, beauty, fashion, baby, books and organization products. Think swag bags with a press kit.
What is Media gifting?
An online seminar that allows participants from anywhere in the world to come together in a virtual classroom to share information via the internet.
What is a webinar?
Use email marketing to get the recipients to take action, engage with your business, and help you to get more leads and sales.
What is email marketing or lead generation in PR?
An online service for journalists to obtain feedback from the public. It enables journalists to connect with experts in issues relevant to their reporting.
What is HARO (Help a Reporter Out), QWOTED or ProfNet?
A formal meeting in which many people gather in order to talk about ideas or problems related to a particular topic, usually for several days.
What is a Conference?
Run by a host who will ask 4-6 questions, giving participants a few minutes in between each to answer the questions and discuss with other participants.
What is a Twitter party?
This go-to feature for creating fast, fun content. Influencers use it to share DIY hacks, recipes, and popular dance numbers. Influencers can create, edit and share videos in a few minutes.
What is Instagram reels?
Help writers create content that successfully engages their preferred audience. Help create blog posts, chatbot responses and email marketing campaigns.
What is Artificial Intelligence or machine-generated content?
Create a database of relevant organization that except speaking proposals for a spokesperson or expert to apply on their behalf to speak at an event.
What is speaker relations?
What is a printed line of text accompanying a news story, article or the like, giving the author's name." A typical newspaper byline might read: By: John Smith, Staff Writer. The content is usually written on behalf of the author by a PR representative or copywriter
What is a bylined article, contributor post or guest article?
An exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities.
What is a trade show or trade fair?
Designates social media platforms that use audio as their primary channel of communication. This can include text messages, podcasts, tools for recording and editing audio in addition to virtual audio rooms.
What is social audio?
When a brand uses an influencer to tap into niche communities for the ambassadorship.
What is a nano influencer?
Overlaying visual, auditory, and other sensory information onto the real world, brands can create rich and unique experiences for consumers to access, often with little more than a mobile device.
What is AR or augmented reality in marketing?
Create a database of relevant award opportunities for a product, brand, person and submit an application. For example, Chicago Tribune's Best Places to Work in Chicago.
What is award submissions?
An up-close, in-depth, and detailed examination of a problem, solution and the results – focuses on how the client was able to solve the customers problem with their products/services
What is a case study, use case or case history?
A reporting trip paid for by the people or organization being covered. Usually to a nice resort, country, hotel, island.
What is a junket?
TikTok, Snapchat, Instagram, YouTube, Pinterest, and Meta had all announced integrations, updates, or test features aimed at making the customer journey from browsing social to check out that much faster. YouTube/Shoppable shorts, Meta/in-chat purchases and payments for Instagram, Twitter Shops
What is social commerce?
Brands might work with fashion influencers to show off their latest lines amd athletes or personal trainers could teach techniques in a more hands-on virtual format.
What is the influencer relations in the Metaverse?
A persuasive report/guide that promotes a specific solution to a problem. It uses facts and logic to convince the reader that the solution presented is the best possible tactic for tackling the issue. They’re often technical.
What is a white paper?
This type of briefing is an opportunity for vendors, within an industry or market, to present their business strategy, products and services. During this meeting information flows from the executive to the economist or analyst.
What is analyst relations?