Marketing/Sales Enablement
This is the person you reach out to first if you have a piece of collateral that you would like made.
Who is Kim(Sales Enablement & Training Specialist)?
This is an online persona that has converted at least once.
What is a unique profile?
In working with clients, this is the name we use to refer to CTV advertising that also includes Encore cross device retargeting.
What is Full Funnel/Full Funnel CTV?
When optimizing a CTV campaign to maximize this KPI, tactics such as adjusting ad frequency, refining audience targeting, and enhancing creative messaging are commonly employed to ensure viewers remain engaged until the end.
What is Video Completion Rate (VCR)?
Minimum length of time to gather data to fully test performance of any new method of campaign targeting.
What is 90 days (3 months)?
This benefit is provided to all employees and dependents, is paid for by Strategus and helps protect your identity.
What is ID Watchdog?
This is the tool that DSDs and AMs can use for client onboarding, Strategus Resource Hub, and ongoing client education.
What is MindTickle?
This is another name for "location based retargeting" that is used industry-wide.
What is "geoframe"?
A strategy that enables BDRs to engage in a more personalized manner with high value accounts, leading to higher conversion rates.
What is Account Based Selling?
This type of programmatic contract allows us to secure premium ad placements with guaranteed inventory and negotiated rates.
What is a Private Marketplace (PMP) Deal?
This was the hardware/audience that Strategus ran the first ever programmatic CTV campaign on.
What is "Roku"?
Before signing a contract with a new vendor, accounting may require this to ensure the company’s tax compliance.
What is a W-9 form?
This approach uses data to determine an efficient budget when none is provided.
The maximum number of foot traffic conversions that can be counted for one user in a day.
What is 24?
This is the frequency range where client campaigns start to show noticeable increases in performance (ex. clicks, conversions, brand lift).
What is 5x-7x?
This strategy involves adjusting bids based on a variety of factors—such as time of day, audience demographics, or device type—to optimize the chances of winning impressions at the most efficient cost.
What is Bid Factoring?
Data type classification that is most effective for campaign targeting or Audience Insights. (Hint: it’s not what most 3rd party data vendors use.)
What is “Deterministic”?
This is subtracted from revenue to calculate gross profit.
What is Media Costs (or Cost of Goods Sold)?