The Time Suck
Summarizing 50-page industry reports takes up your whole Tuesday.
What is... using a custom-trained LLM to upload the PDF and auto-generate a 1-page bulleted executive summary?
AI will find the insight for us.
What is...using AI to analyze competitors?
You just hopped off a 60-minute Google Meet brainstorm with the client and now you have to manually type out the 5 key consumer insights discussed.
What is...using Gemini in Google Meet to automatically generate a structured summary and insight list right after the call ends?
The influencer you are using for a client gets arrested and you need to find a new one to replace them immediately.
What is...AI finding relevant alternatives with examples of their work.
We have one day to make an SEO recommendation for our client's new website.
What is...AI saved me 4 hours of research on keywords that will work best for an SEO strategy to beat their competition.
You've been deep-focused on writing a creative brief for 4 hours and return to a Google Chat space with 87 unread messages you need to catch up on.
What is... using the AI summary feature in Google Chat to give you a quick 3-bullet recap of what you missed?
Writing a comms plan to launch a new product.
What is...AI taking the strategy, tone of voice and key points to write the first draft.
Analyzing qualitative data from 20 hours of user interview transcripts to find the underlying consumer 'pain points.'
What is... using thematic analysis AI software to cluster qualitative transcript text into instant emotional and behavioral trends?
New client requested brand workshop in two days.
What is...Gemini looked through recent brand workshop materials and created updated materials in under an hour.
A major client gives us a sudden, unexpected 24-hour turnaround for a completely new campaign.
What is... using AI for rapid market clustering and instant social listening analysis so we can deliver a strategy in hours instead of days?