Design Types
A design that uses rich data to draw out themes and allows the development of questions for further study.
Qualitative Design
May contain yes or no questions and/or Likert style questions to measure specific variables.
Survey/questionnaire
Hair color: Blonde, Brunette, Roux
Categorical
An analysis testing the strength and direction of association between 2 variables.
Correlation
A type of analysis comparing 2 or more experimental groups while controlling for another.
ANCOVA
A study that examines the relationship between two or more observed variables.
Correlational design
A conversation either face-to-face online with a participant.
Interview
Places racers finish in a race: 1st, 2nd, 3rd
Ordinal
An analysis which compares the means of two groups.
t-test
A term used to describe when participants are purposefully misled during a study.
Deception
A study that takes measurements at multiple time points.
Longitudinal design
A way of measuring behaviours that occur in the real world or online.
Observation
The number of hours spent watching TikTok per day: 0, 1, 2, 3, ... - 24
Numeric
A reliability analysis which tests the correlations between all items on a scale.
Chronbach's alpha
A person who helps the experimenter by interacting with participants as a key part of the study design.
Confederate
A study which compares two or more groups with a treatment that is randomly assigned to participants.
Experimental design
A way of measuring the frequency or quantity of behaviors, thoughts, or ideas.
Count
Ordinal
An analysis which tests the predictive power of multiple numeric variables on one dependent variable.
Regression
A thing that researchers must have from participants before they start the study.
Informed consent
A study in which multiple measurements are taken from the same participants.
Within-subjects design
A way of measuring the relationships between people and graphing them visually.
Sociometry
Employment status: Unemployed or employed
Categorical (Dichotomous)
An analysis which tests for mean differences between 3 or more groups.
ANOVA
The information provided by the researchers to the participants after the study.
Debrief