Digital Marketing
This term refers to any form of marketing that uses digital technologies and media to communicate a company's value to the end user.
What is Digital Marketing?
This principle refers to organizing a webpage in such a way that the most important elements, like call-to-action buttons, stand out to guide visitors on what to do next.
What is Visual Hierarchy?
This is the process that search engines use to gather and store information from websites across the internet.
What is crawling?
This aspect of PPC advertising allows businesses to generate traffic within hours, unlike SEO campaigns, which may take weeks or months to show results.
What is “speed”?
This is the term for offering something of value in exchange for an email address.
What is a lead magnet?
This category encompasses the main reason why companies engage in digital marketing, as more people spend time on this platform than traditional media.
What is the Growth of the Internet?
According to this law, offering too many choices on a website increases the time a visitor needs to make a decision, potentially complicating the user experience.
What is Hick's Law?
This type of SEO focuses on optimizing elements of a website to improve its ranking, including content quality, metadata, and site structure.
What is on-site SEO?
In PPC advertising, this is the amount businesses typically aim to spend per click, which should always be less than the total profit earned from that click.
What is "less than the total profit per click"?
This type of form is used on websites to collect email addresses from visitors.
What is an opt-in form?
Unlike traditional marketing, this major benefit of digital marketing allows companies to track how many people view content or take action after engaging with it.
What is Measuring Results?
This concept, also called negative space, refers to the empty areas between elements on a webpage, which are crucial for creating a clean and user-friendly design.
What is White Space?
These are keyword phrases that contain three or more words, tend to have lower competition, and often result in higher conversion rates.
What are long-tail keywords?
These types of keywords, such as "best lightweight hiking shoes for women," are more specific, generally cost less, and tend to convert at a higher rate.
What are "long-tail keywords"?
This advantage of email marketing refers to the fact that you are not reliant on third-party platforms like social media.
What is owning your email list?
In 1993, this first-ever clickable item was created, marking the beginning of a new era in digital advertising.
What is a web ad banner?
This principle emphasizes simplicity in design, focusing on helping visitors complete their tasks quickly, such as limiting the number of colors and typefaces used on a website.
What is Simplicity?
This is the practice of making sure your website loads quickly, ideally in under 2,000 milliseconds, to improve rankings on search engines.
What is website speed optimization?
In PPC advertising, businesses need to focus on this vital aspect, ensuring that ads are continuously measured and optimized to avoid wasting money.
What is "tracking conversions"?
This email marketing metric shows that for every $1 spent, $36 is returned on average.
What is return on investment (ROI)?
This digital marketing tool involves managing a company's online presence through platforms such as Facebook, Instagram, and Twitter.
What is Social Media Marketing?
Given that mobile traffic now accounts for more than half of all web traffic, this approach prioritizes designing websites for mobile devices first to ensure better user experience.
What is Mobile-First Design?
HThis is the process of acquiring links from other websites to your own, which helps to boost your website's authority and rankings.
What is link building?
This Google Ads metric rates the quality and relevance of your keywords, ads, and landing page, influencing how well your ads perform.
What is "Quality Score"?
This email service is recommended for beginners because it has a free basic plan.
What is MailChimp?