Marketing Basics
What are product, price, place, promotion?
79% of people over 18 are on this social media platform.
What is Facebook?
True or False.
Your activity on Twitter can influence the type of promoted content you see.
What is true?
This is the second largest age group on Snapchat.
What is 12-17 year olds?
This is the cost of organic content.
What is free?
This is the simplest, most common form of communication through Facebook
True or False:
All YouTube advertisements are in the form of video.
What is false?
This is the original name of Snapchat.
What is Picaboo?
This is the name of a research method that gives you information on consumers thoughts/ideas/perceptions rather than just statistics.
What is a focus group?
Which is not a type of Instagram ad?
Photo, Carousel, Infographic, Story, Slideshow
What is infographic?
This is how much content is watched per day on YouTube.
A. 1 million hours
B. 1 billion hours
C. 100 million hours
What is 1 billion hours?
Content created for Snapchat should be ________, _______, and presentable.
A. pretty, personal
B. proper, plentiful
C. planned, prepared
D. patronizing, pragmatic
What is planned and prepared?
This is the percent of posts on social media that should be promotional.
What is 25%?
The 3 countries where Facebook is most popular?
This is why geo-targeting can be a struggle for marketers and social media advertisers in the United States.
What is most Twitter accounts are located outside the United States?
This is NOT an objective of using Snapchat for marketing:
Improve public opinion
Showcase Products/Services
Humanize the business
Connect with influencers
What is connect with influencers?
A good way for a business to see which social media platforms to be on would be to....
What is see what platforms your competitors are on?
This is what UGC stands for.
What is user generated content?
A video ad on YouTube should be between:
A. 15-60 seconds
B. 10-15 seconds
C. 60-70 seconds
D. 30-90 seconds
E. None of the above
What is 15-60 seconds?
This is how often a business should switch ads for optimal performance on Snapchat.
What is weekly?