Streaming TV
This is a term used to describe Video and/or STV ads that can't be skipped or fast-forwarded.
What are "unskippable ads" or "forced-viewing ads"?
SEM and SERP acronyms
What is Search Engine Marketing and Search Engine Results Page?
The five types of VISUAL creative ads can we use with Facebook?
What are:
1) Display
2) GIFs
3) Carousel - interactive slide show
4) Slide Show - standard slide show
5) Video?
The Cost of 100,000 Programmatic Radio impressions per month
What is $2200 per month
This Sales Person has been through 4 format changes
Who is Jeff Surdej?
This is the most popular streaming service in the United States and a platform we hope to offer in our STV solutions soon?
What is Netflix?
You want to pitch SEM to a client, you need an Estimate your proposal
What is an SEM Estimate?
There are Four types of standard Facebook Campaigns we are able to sell
What are
1) Clicks
2) Engagements
3) Impressions
4) Lead Gen (Lead Generation)?
Three ways we target using PA
What is:
1) Geotargeting
2) Genre
3) Behavioral
Known for Music and the name of his band
Who is Jim Crean and Hairnation?
Meaning of VCR and the National average
What is Viewer Completion Rate and 95%
This is the term for the ratio of clicks to impressions in a Google Ads campaign.
What is the "click-through rate" (CTR)?
Facebook
1) $10
2) $2.50
What is the costs associated with Facebook campaigns?
1) CPM (Cost per thousand) is $10
2) CPC (Cost per Click) is $2.50
The two primary spot lengths and the secondary spot length Programmatic Audio uses
What are:
1) :15
2) :30
3) :60 is a secondary and not standalone
This rep has a pet named Lilly
Who is Katherine Kavanaugh?
This is the type of targeting that allows advertisers to reach consumers based on a broad area area, such as a city, town or zipcode
What is "geotargeting"?
A search tool that gives you an approximate number of maximum estimated monthly clicks for your Clients keywords and the suggested share we propose
What is an SEM Estimate? If you need this, collaborate with Bill
Two Meta platforms we sell ads on
What are:
1) Facebook
2) Instagram?
This is the term for the data that is used to target programmatic audio ads to specific audiences.
What is "first-party data" or "third-party data"?
Kalu Salon and Spa was this Rep's first client/sale at Townsquare
Who is Darla Burke?
This term describes the practice of serving ads to the same user multiple times in a short period of time.
What is "ad frequency capping"?
SEM is one of the three types advertising (Awareness, Interest, Conversion)
What is conversion based? - SEM it is designed to generate clicks, form fills and/or phone calls
The name of the additional targeting platform we have available to us (Townsquare) that overlays and compliments the traditional Facebook Targeting
What is Oracle Audiences, or Oracle Data Cloud (former)?
Programmatic Audio CPM
What is $22 CPM
This rep knows that the Dress Shop is Michelle Plimpton's favorite store
Who is Lori Carrow?