Just the Basics
What is a style guide?
The headline style iFOCUS uses, the opposite of sentence case.
What is upstyle?
It's no prank that this holiday's apostrophe is placed after the s, unlike Mother's Day, in which the apostrophe is placed before it.
What is April Fool's Day?
The special character separating 24 and 7 from a phrase meaning "around the clock."
What is a forward slash?
It's where the hyphen(s) go(es) in this sentence: It's an easily remembered rule to smell milk based ingredients to see if they're sour.
What is between milk and based?
This adjective describes a document that changes to stay relevant and accurate as language evolves, new information emerges, and publishing practices adapt.
What is living?
The part of speech that is never capitalized, unless it is the first word in a headline.
What is an article?
This part of speech should be placed next to the verb to modify it and answer questions like: How? When? Where? Why? And to what extent?
What is an adverb?
It means twice a month. It's counterpart, bimonthly, means every other month.
What is semimonthly?
This special character functions like a comma, a colon, or parentheses, and has spaces on either side.
What is an em dash?
The minimum and maximum numbers of letters included per style guide tab.
What is 3 and 4?
The part of speech that is only capitalized in a headline when the word is four or more letters long.
What is a preposition?
Although you'd place in apostrophe in bachelor's degree, you wouldn't if you wrote it this way -- and you'd capitalize it like a proper noun.
What is a Bachelor of Arts or Bachelor of Science (or any other variation)?
The special character that separates opening and closing times in a list of operating hours.
What is an en dash?
They're omitted when writing the month and day.
What are abbreviations after the numerals? i.e. th, nd, and rd.
The official stylebook the iFOCUS style guide borrows from.
What is The Associated Press Stylebook?
It's the part of speech that explains why only one instance of "to" is capitalized in the made-up headline, "How To Run to the River."
What is an infinitive verb?
You'd write department names in lowercase, unless this is the case.
What is you're using the official and formal name of a specific department?
In times of day, omit these if equal to zero.
What are minutes?
The only dash in the style guide without a Mac shortcut.
What is a hyphen?
The date the iFOCUS style guide was last updated, also the date of International Paste Up Day, commemorating the traditional method of preparing newspapers for print by hand.
What is May 7?
It's the reason the preposition is capitalized in the headline, "Turn Off the Lights."
What is a phrasal verb?
The three roadway names that should be abbreviated when written with a numbered address.
What is Ave., Blvd., and St.?
It takes this many keystrokes to write a time of day after noon (and in the morning, too).
What is four?
It's what you should do with these statements and those like them, unless they're part of a client's official brand documentation: the ___ you deserve, ___ has your back, and ___ has got you covered.
What is avoid them?