Global Logistics 101
Identify the Maersk Business Line & Product
Subscriber Needs
Internal Support & Requirements
Relatable Examples
100

Customers often call to ask for the current location of their shipments.

What is tracking the shipment's location and pushing real-time updates to customers?

100

This service allows customers to monitor the real-time location and status of their landside shipments through GPS and event updates.

What is TbM/Landside Transportation?

100

This client need ensures that they only receive the 'Arrived' Milestone for Ocean Shipments.

What is the need for filtered data feeds?

100

When implementing a subscription model, this type of request often comes in, asking for help with setting up or configuring specific API subscriptions.

What is the need for technical support to assist with API sutscription setup?

100

Just like when Amazon notifies you that your package is out for delivery.

What is sending a push notification when a shipment reaches out for delivery status?

200

A frequent request from customers is for updates on the estimated time of arrival (ETA) for their goods

What is providing automatic ETA updates via a push API as soon as the schedule changes?

200

This offering enables customers to receive high-level summaries and detailed breakdowns of charges for their ocean freight services.

What is TbM / Ocean / Finance?

200

Clients require this to automatically receive updates as soon as key events, such as arrival or inventory changes, occur.

What is the need for real time notifications?

200

Internally, we need to ensure that this system is robust enough to handle the volume of data and the frequency of notifications that come with a subscription model.

What is the need for scalable infrastructure to support high-volume data processing?

200

Similar to getting an alert that there are "only 3 units left" when shopping online.

What is using a push API to notify customers automatically when inventory levels drop below a set threshold?

300

Customers regularly inquire about delays or disruptions in their shipments.

What is sending immediate alerts about delays or disruptions through a push notification service?

300

Customers use this service to manage and keep track of stock levels, ensuring optimal inventory across multiple locations.

What is FbM / Warehousing?

300

When setting up a subscription, the clients want the ability to manage and adjust their notification preferences as their business needs change.

What is the need for flexible subscription management?

300

Support teams might receive requests related to troubleshooting why customers aren't receiving notifications, even though subscription is active.

What is investigating issues related to notification delivery failures or delays?

300

Like receiving an email confirmation as soon as your order is placed online.

What is using a push API to send instant order confirmations to customers right after they submit a booking

400

It's common for customers to request confirmation that their goods have cleared customs.

What is pushing customs clearance statuses directly to the customer’s system as soon as the status changes?

400

This solution provides real-time data on temperature and humidity levels inside refrigerated containers, crucial for sensitive cargo.

What is MbM / Captain Peter?

400

Subscribers may need to review important updates again or ensure they reach the right people after the initial notification.

What is the need for a feature that allows notifications to be retriggered or resent?

400

It's important to have a feature that ensures subscriptions end at the appropriate time and that users are smoothly transitioned out when their access is no longer needed.

What is the need for automated subscription termination and user offboarding processes?

400

Comparable to receiving a notification when your flight is delayed.

What is sending real-time updates to customers when there’s a delay in their shipment’s journey?

500

Customers often need to know when their inventory levels reach a certain threshold.

What is automatically sending inventory level alerts when thresholds are crossed, enabling just-in-time restocking?

500

This service sends early warnings and detailed information about incoming shipments, helping businesses prepare for receiving goods.

What is MbM / Supply Chain Management?

500

Sometimes, the subscriber might be a third party, and it's essential to ensure that only the specific customer data they are authorized to access is shared.

What is the need for controlled data sharing, ensuring third parties only receive authorized customer specific information?

500

Internally, it's crucial to implement role management so that different user types can only access the data and subscription settings relevant to their roles

What is the need for role-based access control?

500

Similar to tracking your rideshare driver on the map and receiving real-time updates.

What is using a push API to transmit GPS details of a driver, allowing customers to track its location in real-time?