The Monge Group Basics
It was founded in 1963
When was the company founded?
She is the Digital E-commerce Regional Manager in Grupo Monge
Who is Kirsten Schlotterhousen?
By creating personalized experiences
How does Grupo Monge reinforce its leadership?
They are Adobe Analytics, Adobe Target, Adobe Campaign, Adobe Commerce, and Adobe Audience Manager.
What solutions were implemented by Omni.pro for Grupo Monge?
This pillar encourages a thirst for knowledge.
What is "Curiosity to Learn"?
Selling appliances door-to-door
How did the business start?
His name is Diego Wolf
What is the Regional Campaign Manager's name?
Their development of e-commerce evolution in Costa Rica and the region
What strategy have they implemented?
Omni helped Grupo Monge increase this metric, among others.
What is the open-rate effectiveness?
This pillar involves taking initiative and demonstrating a strong sense of personal investment in the tasks at hand.
What is "Feeling Proud/Taking ownership of the work that you do"?
Costa Rican, Guatemalan, Honduran, Nicaraguan and Salvadorian
What nationalities can enjoy Grupo Monge's stores?
Because he is the Chief Information Officer and he explains how GM aligns IT strategies and initiatives with the business objectives of the organization. This includes developing and implementing technology solutions that support the organization's operations, improving efficiency and productivity, reducing costs, and providing better service to customers.
Why did Jean Pierre Quesada appear in the video? (explain his role)
They implemented a business unit, a regional team that supports the different marketing departments of each country to execute all campaigns through Adobe
How does Grupo Monge assume the challenge of digital transformation?
It was a 4x increase
What is the increase in audience creation and exploitation achieved with the solutions provided by Omni?
This pillar stands for taking initiative and acting without being asked.
What is "Proactivity"?
It has over 1200 stores
How many stores in Central America does Grupo Monge have?
His name is Johnny Caycedo Monge
What is Grupo Monge's founder's name?
Lead retail sales of appliances and furniture with the aim to give families access to durable products through credit facilities and adjust their credit plans as per each of their customer's needs.
What has been the main aim of Grupo Monge?
It was a 140% increase
What is the increase in the check-out rate achieved with the solutions provided by Omni?
This pillar stands for the ability to analyze information objectively and make reasoned judgments.
What is "Critical Thinking"?
It sells appliances, furniture, and technology, and it offers financial support services.
What products and services does Grupo Monge sell nowadays?
It is making decisions based on actual customer behavior and using it to refine or personalize their experience.
What is "data-driven" in the context of Grupo Monge's strategy?
It took four months
How long did Adobe Commerce take to enable the platform deployment in the five countries?
These are the guiding principles that embody Omni's ethos and commitment to growth and improvement.
What are "Curiosity to Learn", "Feeling Proud/taking ownership of the work that you do", "Proactivity", and "Critical Thinking"?