Persona - Key Responsibilities
Persona - Pain Points // Challenges
Use Cases
Competitors
Miscellaneous
100

Responsible for the analysis, design, planning, implementation, maintenance, and security of all facets of the Information Technology Group.

What is an IT Ops Leader? 

100

This persona faces the challenges of fixing issues in distributed microservices code.

What is a SRE // DevOps Egineer? 



100

This Use Case helps teams to consolidate their tools and data onto ONE common platform have a single pane of glass from which they can innovate faster, reduce risk and have a transparent, predictable cost.

What is Tool Consolidation? 

100

This Competitor has analytics only on structured data. 

What is Datadog? 

100

This is the inspiration for Sumo Logic's name. 

Who is co-founder's Christian Beedgen dog Sumo

200

This persona is responsible for designing and implementing cloud computing solutions

What is a Cloud Architect? 

200

This persona faces the challenges of Alert Fatigue?

What is a Security Engineer // Analyst?

200

This Use Case requires that a customer has more than 3+ Security / SOC Analysts?

What is Cloud SOAR? 

200

This competitor requires peak provisioning to scale and has a one-size-fits-all peak ingestion pricing model. 

Who is Splunk Enterprise? 

200

This is Ramin's favorite sports club. 

Who is Arsenal? 

300

This persona is responsible for completing a thorough risk assessment, identifying vulnerabilities within a network, and creating firewalls, or configuring systems to enhance existing security features.

What is a Security Engineer // Analysts?


300

This persona faces the challenges of effectively migrating from older on-prem systems and transitioning to newer cloud infrastructure with modern applications

Who is a Cloud Architect // Engineeer? 

300

This Use Case provides use-case driven queries, dashboards, and alerts drive incident remediation.

What is Cloud Security Monitoring and Analytics? 

300

This SIEM competitor has limittated security attestations (SOC 3 Only) and is not PCI compliant. 

Whos is Devo? 

300

This SDR leader runs our APJ team. 

Who is Tom Nagle? 

400

This persona leads the design, build, and operational management of highly reliable scalable sites/software. 

What is a Site Reliability Engineer // DevOps Engineer? 

400

This persona faces the challenges of managing the data deluge and the need to keep the right type of data (process)

Who is an IT Ops Leader? 

400

This Use Case provides powerful analytics, benchmarking and machine learning across logs, metrics, and traces with a unified devops workflow that leverages automatically discovered application topology and entity model to optimize monitoring, diagnosis and troubleshooting.

What is Application Observability? 

400

This competitor is UEBA centric, their securitity detection is very much centered around a user lens. 

Who is Exabeam? 

400

This is the year AWS began offerring its  IT infrastructure services to businesses in the form of web services 

What is 2006? 

500

This persona works closely with
cross-functional teams such as engineering, sales, marketing, solutions architects, and senior leadership within the organization to
orchestrate and deliver new, major strategic initiatives that drive product/solution adoption to grow the business

What is a Product Leader? 

500

This persona faces the challenge of stitching together disparate data streams for an accurate view of an applications user experience

What is a Product Leader?

500

This Use Case allows security telemetry beyond logs: network, user, asset and APIs.

What is Cloud SIEM? 

500

This competitor requires infrastrcuture provisioning and resources to setup and maintain.

Who is Elastic Search (ELK)?

500

This is considered the official birthday of the Internet. 

What is January 1, 1983?