Sales Metric Mastery
Sunglasses 101
From Hello to Checkout
100

This metric is calculated by dividing total sales by total number of transactions.

What is average dollar customer (ADC or A$C)?

100

These are not recommended for pilots.

What are polarized lenses?

100

The first step to building trust with a customer.

What is stop, drop and energetic greeting?

200

This daily target helps keep staff focused and competitive.

What is a daily sales goal?

200

This feature helps prevent sunglasses from slipping during sports or active use.

What are rubberized or adjustable nose pads

200

This step in the sale helps overcome hesitations

What is overcoming objections or objection handling?
300

This efficiency metric evaluates how well labor hours generate sales.

What is sales per labor hour?

300

A parent shopping for their teen asks about durability. You suggest this material.

What is polycarbonate?

300

You should always do this at the end to close the sale.

What is asking for the sale?

400

You compare this metric week-over-week to identify performance trends.

What is sales growth (or weekly comp)?

400

For a diamond-shaped face, you should recommend frames with this design to balance cheekbones.

What are cat-eye or rimless frames?

400

A customer is hesitant about the price. You respond with this value statement.

What is “Our sunglasses come with a warranty and premium lens tech that protects your eyes.” or statement along these lines

500

I am used to evaluate managers' performance over a period time. 

What is Manager Business Objective (MBO)?

500

This type of lens coating makes cleaning easier and repels oils.

What is oleophobic or hydrophobic coating?

500

A customer says, "I saw these online for cheaper." You respond with this.

What is, “We offer the benefit of trying them on in person, and our warranty is included in-store.” "We price-match"