Sunglasses 101
What frame shape suits angular or square faces?
R O U N D!
What is the first buying signal?
When a customer walks through the door.
A daily routine for coaching your team on numbers and making sure everyone is in the "know"
Daily Chat Ins
Color, Contract, and Detail
If you sold 25 care kits today at $15. What was your total care kit sales for the day?
$375
On average, how long does it take to process 1 pair of sunglasses from shipment?
2 minutes
Ray-ban chromance lenses have these 3 things
Better color, contrast, and clarity (3 C's)
Using our roadmap, what services should you introduce in the middle of the store/experience?
Sunlove, carekits, and promos
This is helpful tool you can use when creating schedules.
Conversion/Customer by hour Report
A customer comes in looking for Costa sunglasses. They tell you they are going on a trip where they'll be doing a lot of in shore/sight fishing. What lenses would you recommend?
Green mirror and/or copper silver mirror
Your goal is 30% conversion for the day. You had 120 transactions/customers. How many people did you need to walk into your store to achieve your goal?
Traffic Count = 400
If you are unsure of what marketing your store should be featuring, what excel file can you find on smartly?
GO LIVE Marketing Breakdown
What does STG stand for on Maui Jim Temples?
Super Thin Glass
You sold 75 pairs of sunglasses, 25 included a care kit. What is your care kit attachment rate
33%, 33.3%, or 33.33%
When metrics lag behind, this is the tool you use to create a focused game plan.
SMART action plan, store monthly action plan, store quarterly action plan