Sunglasses 101
From hello to checkout
The Ops-tacle Course
100

What frame shape suits angular or square faces?

R O U N D!

100

What is the first buying signal?

When a customer walks through the door.

100

A daily routine for coaching your team on numbers and making sure everyone is in the "know"

Daily Chat Ins

200
What are 2 benefits of Oakley lenses?

Color, Contract, and Detail

200

If you sold 25 care kits today at $15. What was your total care kit sales for the day?

$375

200

On average, how long does it take to process 1 pair of sunglasses from shipment?

2 minutes

300

Ray-ban chromance lenses have these 3 things

Better color, contrast, and clarity (3 C's)

300

Using our roadmap, what services should you introduce in the middle of the store/experience?

Sunlove, carekits, and promos

300

This is helpful tool you can use when creating schedules.

Conversion/Customer by hour Report

400

A customer comes in looking for Costa sunglasses. They tell you they are going on a trip where they'll be doing a lot of in shore/sight fishing. What lenses would you recommend?

Green mirror and/or copper silver mirror

400

Your goal is 30% conversion for the day. You had 120 transactions/customers. How many people did you need to walk into your store to achieve your goal?

Traffic Count = 400

400

If you are unsure of what marketing your store should be featuring, what excel file can you find on smartly?

GO LIVE Marketing Breakdown

500

What does STG stand for on Maui Jim Temples?

Super Thin Glass

500

You sold 75 pairs of sunglasses, 25 included a care kit. What is your care kit attachment rate

33%, 33.3%, or 33.33%

500

When metrics lag behind, this is the tool you use to create a focused game plan.

SMART action plan, store monthly action plan, store quarterly action plan