Channels of Distribution
A channel that goes from producer to consumers.
A distribution system without intermediaries.
What is a direct channel?
What are agents/brokers?
Channels that go through multiple steps before getting to the consumer.
What are indirect channels?
What is channel of distribution?
A channel of distribution called physical distribution.
What is logistics?
What is retailer channel?
A distribution system with one or more intermediaries
What is an indirect channel?
A distribution system that involves more than one channel.
What is dual distribution?
An indirect channel with two steps between the producer and consumer.
What is wholesaler channel?
The movement of products and establishment of intermediary relations to support this function
What is distribution?
This channel involves intermediaries who do not take ownership of the goods they distribute.
What is Agent/Broker channel?
The intermediaries that take ownership of the goods they distribute.
What are merchant middlemen?