Basic Concepts
What is surveillance capitalism?
It’s when companies collect and sell personal data to predict and influence behavior for profit.
Which company invented surveillance capitalism?
What company did Cambridge Analytica get its data from?
Which browser collects the most data about you?
Google Chrome
Who coined the term "surveillance capitalism"?
Shoshana Zuboff
Name a company besides Google that uses surveillance capitalism.
Answers can vary. Examples include: Amazon, Facebook, etc.
Which election did Cambridge Analytica influence?
2016 presidential election
Answers may vary: One discussed in website was Ghostery
What is the primary product sold in surveillance capitalism?
Behavioral Prediction Data
What is real-time bidding?
A way to buy ads based on live auctions of user data
Approximately how many users' data did Cambridge Analytica harvest?
87 million
What does GDPR stand for?
General Data Protection Regulation
What is instrumentarian power?
Using pools of aggregated user data to control human behavior through techniques of prediction and manipulation
What is first-party tracking?
First-party tracking is when the website you visit is the one that tracks you
What was the name of the whistleblower?
Christopher Wylie
What type of internet connection tool hides your IP address and encrypts your data, protecting you from surveillance?