WHAT IS IT?
This is “The collection of information from a sample of individuals through their responses to questions.”
Survey Research
Survey research has poor...
Validity
What is the normal size of a survey sample?
2000+ respondents
Name 2 types of survey research.
1. Online
2. Face-face
3. Web-based
4. Intercept
5. Telephone
Rejecting the null hypothesis when it is actually true is what type of error?
Type I
Survey research can be used for these types of studies...
Qualitative
Quantitative
Mixed Methods
Surveys are vulnerable to...
Bias
A sample size must be big enough to what?
Yield a desired level of precision
Name 2 advantages of sample surveys.
1. Generalizability
2. Cost effective
3. Timely
4. Analysis-ready data
When respondents agree with each other to maintain a sense of harmony/peace among the group this is called...
Groupthink
These are the types of research surveys are used for...
1. Exploratory
2. Explanatory
3. Deductive
The survey design is flexible in most aspects. The one way it is inflexible is...
The initial study design cannot change
A sample MUST be...
Mail-out surveys are often not completed by respondents because...
"It's too much trouble"
When respondents fail to answer a survey this is called...
Nonresponse Error
This is the purpose of survey research...
1. Quickly describe characteristics of samples
2. Quickly collect data from large samples
Surveys can be used to analyze how many variables simultaneously?
Multiple
This is the desired response rate for surveys...
It depends on the survey
The 3 types of telephone surveys are...
1. Random digit dialing
2. Cellphone-only
3. Fixed list
When there is little to no chance of people in the population being in the sample.
Coverage Error
Name 3 steps for creating a research design...
Identify study focus and research method
Establish research schedule and budget
Establish an information base
Determine a sampling frame
Determine sample size and sample selection procedures
Design a survey instrument
Pretest the survey instrument
Select/ train interviewers
Implement the survey
Code data and enter into statistical software
Analyze data and prepare a final report
There is a higher risk that cellphone users may not respond [BLANK] if the survey interview occurs in public.
Honestly
What is the goal of sampling?
To have a big enough sample that the population is accurately represented
Name the 5 disadvantages of face-face interviews.
1. Expensive
2. Interviewer-induced bias
3. Reluctance to cooperate
4. Greater stress
5. Decreased anonymity
When survey instruments do not cover the topic being researched and respondents' answers are not truthful this is what type of error?
Measurement Error